I recently had a meeting with fellow blogger Patrick Hannedouche in Paris and we discussed the future of blogging together.
Blogging and inbound marketing
Patrick runs a blog on entrepreneurship and financing that is very successful. He has some 15000 visitors per month which is slightly above the score of IntoTheMinds. We have both a very narrow positioning that makes our respective blogs interesting for “long tail” searches.
One is sure however. The quality of the posts and the audience are keys to improve your organic positioning. I’ve always been convinced that my efforts would pay on the long-term and I’m not disappointed. We rank first in organic searches with many of our target keywords and without a blog it would never have been possible.
Yet, the question Patrick and I debated is whether or not articles will remain the key element of an inbound marketing strategy. Not sure.
Will written content always be king for inbound marketing ?
How many times have you heard this motto : “content is king”? Because of that “rule” I was always trying to write long enough article (in any case above 300 words, and when possible above 500 words). That rule holds for the moment because it is dictated by Google algorithm. But will this remain true forever ?
More and more content is consumed on mobile and long texts are not easy to read on that platform, even with 6-inch smartphone. Patrick and I are convinced that video blogging will be the next (r)evolution. It will require a totally new shift in mindset. Only a tiny portion of bloggers will be able to make that step, because of technical constraints and of personality. Not everyone can tell his/her story in front of the camera. But for those who will be able to do it, there will be a reward.
In short, I don’t think people who practice “text blogging” will be penalized; it’s rather that those who dare pioneering video blogging will get a reward for it.
Dear readers, it’s time that you give me the courage to do my first video.