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In the new Louis Vuitton store, penguins are the rising stars

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Louis Vuitton opened on Place Vendome a new store dedicated to jewelry and watches only.

Vuitton is known (as previous posts show) for the creativity and efforts put to decorate the stores’ windows. As you will notice from the pictures below, the Vendome store is no exception. The penguins holding the watches give the windows a fresh new and innovating look compared to other neighboring stores.

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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