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Marketing, customer satisfaction and loyalty
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HOW TO : market research, product positioning and pricing

Market research is important and you know that this is what we specialize in. Yet market research is only the beginning.

Out of the results of the market research you should be able to draft your strategy and determine (among others) your positioning strategy as well as your pricing.

Those two aspects are usually complicated to master and differ greatly depending on the kind of market (B2B or B2C) you’re in.

I was asked by the Lifetech Cluster of the Brussels Region (managed by Sylvie Jamar at the Brussels Enterprise Agency) to give a presentation on this topic.

The presentation will take place on April 16th 2013 at BIP (Brussels Info Point) in the heart of Brussels, next to the King’s Palace. If you are in the Health and Pharma business, you may want to register (it’s free-of-charge) and attend this presentation which will be followed by free individual consultations.


And if you are not able to attend you’ll find below the presentation.


Don’t hesitate to ask questions and challenge us with your own issues related to positioning and pricing. We’ll be happy to help you out.

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Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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