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How to fuel creativity and break pattern

Creativity has always been a little been mysterious. Does it mean that it can’t be structured.

In his video Scott Schenone details how he breaks patterns and “forces” creativity.

“How do you get a carrot ready to eat?” is the starting point of the innovation process in this video. Schenone brings us through problem statement, pattern breaking methods, fastfail prototyping to eventually come up with a new object.

Although the example shown in the video did not prove to be successful (the physical properties of a carrot did not allow for quick slicing with Schenone’s tool), the video is a powerful example of how to structure innovation and creativity.

What Can I Do as a Designer from Scott Schenone on Vimeo.


Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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