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How can third-party data support your Big Data strategy

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Collecting and integrating third-party data will be the subject of a talk I’ll give at the Big Data conference of the European Broadcasters’ Union in Geneva on 22-23 March 2016.

I’ll present three very interesting use cases of companies which have used third-party data to enrich the knowledge they had of their consumers : TAM airlines (which we already discussed on this blog), Realo (my thanks to them for the great interactions we had), and telematics units installed by insurance companies in vehicles (which will deal with next week in a separate article).

For the first time I’ll present the draft of a map of data sources that has been prepared specially for the conference. Together with my team we ranked 1st-party, 2nd-party and 3rd—party data sources along 6 dimensions that are crucial for any Big Data implementation: relevance, intrusiveness, costs, granularity, richness, obsolescence.

In the coming months we’ll complete those maps and progressively make them available to others. We’ll also conduct market research to objectively position them on the maps.

If you feel like you could be interested in actively participating in the design of those maps, feel free to drop us a line.

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Author: Pierre-Nicolas Schwab

Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

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