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Habits : why it’s so difficult to get rid of them

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My recent meeting with fellow blogger Bruno Fridlansky leads me to test today a new format of shorter posts. As I explained in an earlier post I’m convinced people have little time to read complex pieces of text. And the articles published on this blog are certainly not the easiest to read: we always try to have at least 300 words (possibly 500) for SEO reasons. That’s why I believe in vlogging, that’s to say video blogging, and podcast (my other fellow blogger Yann Gourvennec does this very well).
As a consequence and to accommodate our busy lifestyles, I will try in the next few weeks to write shorter pieces of text (at least on Friday).

I’m starting today.

You’ll find a below a video that was sent to me (via Facebook) by a classmate I met when I was studying at ESADE. This video is about brain plasticity, memory and learning effects.

I found the demonstration amazing and thought you might enjoy realizing by yourself that knowledge and intelligence are two different things, and that unlearning habits is almost as difficult as learning. The experiment shown in this video could perfectly be applied in another context. Think for instance about the retail sector where most purchases are made in automatic mode. I explained the pecularities of such consumers’ behaviors in the many presentations I gave on the subject.

This being said, enjoy your weekend !

PS : 233 words !

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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