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Let’s go green with a touch of marketing

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Here’s a nice example of a smart marketing innovation that I just saw in Brussels last week.  A company in the green business will soon set up in this building on the Louise Avenue (actually not far away from IntoTheMinds offices) and as far as I understood the building is also likely to be green. This project is led by Pylos and Fidentia, two real-estate investment firms.

To catch the attention of pedestrians a birds’ house has been installed with a large hole where you’re tempted to put your eye. And guess what you see … the building in a few months after it has been renovated “green”.
I loved the idea …

My take :

We’re living in a era of everything-online-everything-virtual and consumers are paying less and less attention to online messages. Firms going real, that’s to say re-discovering the charms of tangibles original out-of-the-box messages, will be the winners. Go real and re-invent your business ! Consumers want to be surprised and pleased.

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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