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Fred Le Chevalier at Le Bon Marché

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Le Bon Marché is known to be a very trend place for spotting the latest trends in fashion and design. A visit is always worthwhile for those who do practice your market research skills.
A recent visit we paid to the store enabled us to see the installations by Fred Le Chevalier, a Parisian artist. Le Chevalier’s black and white paper characters have been found on Parisian walls since 2010. Le Chevalier defines himself as a graphic designer, not a street artist.
This installation is organized on the occasion of the “Paris !” exhibition in partnership with La Grande Epicerie de Paris. This exhibition focuses on “Made in Paris” products which you can discover, a.o., on the first floor of the store.

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Author: Pierre-Nicolas Schwab

Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

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