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Food for thought … the Apple strategy analyzed 20 years ago

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Back to the 90s … let’s take some distance and read what James Moore was writing about Apple strategy in the May-June 1993 issue (almost 20 years ago !) of the Harvard Business Review :

Starting in the late 1970s, Tandy Corporation,
Apple, and others introduced early versions of what
would eventually become the personal computer.
The seed innovation they all chose was the microprocessor,
but these first designers also recognized
that other products and services had to be created to
bring the whole package together. These ranged
from hardware components to software to services
like distribution and customer support.
Apple and Tandy each had a different strategy for
creating a full, rich ecosystem. Apple worked with
business partners and talked about “evangelizing”
to encourage co-evolution. While the company
tightly controlled its basic computer design and operating
system software, it encouraged independent
software developers to write programs for its machine.

My take:

Do you see any difference with the strategy Apple followed for the iPhone and the iPad? I don’t … same recipe but different success.


Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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