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Eurovision Connect Conference : don’t miss this amazing award-winning trailer

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Let’s end the week with some funny content that won a prize at the latest Eurovision Connect conference.

The Eurovision Connect conference has been organized for 20 years and gather professionals from all over Europe. Besides presentations on the latest novelties, innovations and strategic innitiatives of public broadcasters, awards are also given to the best promotion videos produced in the past 12 months.

I’d like to feature the winner in the category ”Best promotion for a radio programme”. The 1st prize was won by NRK, the Norwegian public broadcasting organization for a video trailer they produced to promote a radio show. It’s probably the most expensive trailer ever produced by NRK for the promotion of a radio show. And it’s definitely worth watching.

You may wonder what I did at this conference. I was invited to report on the Big Data project we carry out at RTBF and to explain how we got it off the ground.

Time to relax now. Don’t forget to switch subtitles on.

Author: Pierre-Nicolas Schwab

Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

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