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EMAC2014, the place to be for marketers

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Time for the European Marketing Academy Conference has come. This annual event gather the best European marketing researchers in one place. During one week multiple tracks will be held in parallel on current and upcoming marketing topics. State-of-the –Art results will be presented on consumer research, customer satisfaction and loyalty, complaint management, …

Just have a look at the “tracks” that are scheduled. The variety of topics is just amazing and, as each year, we’re wondering why no practitioners attend such conferences to get deep insights, take distance with what they do and eventually feed their own work with ideas and results that are ahead of their time.

Marketing topics for everyone, especially those who want to do a market research

The 2014 edition of EMAC will propose no less than 19 tracks in parallel on various marketing topics (see a list below) and more than 500 research results. There is no other event of this richness on earth. Whatever the business you are in, whatever the project you have, we think this is the best place to be if you want to improve your market research and base your marketing strategy on the latest results available.

To have an overview of past EMAC events, have a look at some of the articles we’ve published over the last years.

The list of the 19 tracks at EMAC 2014

  • Advertising, Promotion and Marketing Communications
  • Business-to-Business Marketing
  • Consumer Behaviour
  • Innovation and New Product and Service Developments
  • International and Cross-Cultural Marketing
  • Marketing Education
  • Marketing in Emerging and Transition Economies
  • Marketing of Public and Non-profit Organisations
  • Marketing Strategy
  • Marketing Theory and New Paradigms
  • Modeling and Marketing Analytics
  • New Technologies and E-Marketing
  • Pricing and Financial Issues in Marketing
  • Product and Brand Management
  • Relationship Marketing
  • Retailing, Channel Management and Logistics
  • Sales Management and Personal Selling
  • Services Marketing
  • Social Media
  • Social Responsibility and Ethics
  • Tourism Marketing

Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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