The EMAC 2011 is the European Marketing Academics Conference and is held once a year. Its purpose is to bring together all marketing scientists (about 1000 members) to present the current status of their research.
This year it was hosted by the Faculty of Economics of Ljubljana in Slovenia and we were about 750 to attend. And as usual, no professional marketers attended (excepted McKinsey and … IntoTheMinds). I still not understand why practitioners do not attend. Marketing scientists work on problems that will be disseminated and popularized among practitioners only 5 to 10 years after. It is therefore a amazing opportunity for them to learn and try new things and see what may happen in 5 years from now.
Well … it’s good for our clients of course. They will benefit from this knowledge and the others won’t.
Tags: marketing, PhD
