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Don’t throw your old cell phone away: its trendy !

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Whether it’s an effect of nostalgia or just a snobbish trend is not sure. But we observe a weak signal, an emerging trend towards the use of old phones.

A few trendsetters and VIP have been watched using old iphone : Anna Wintour (the editor of Vogue US) with a startac-like phone, Rihanna, Bill de Basio (the mayor of New-York), Iggy Pop … it seems that some people when to experience the simplicity of phones in the good old days. People who discovered cell phones in the 90’s are now in their late 30’s or 40’s and may be looking for a new customer experience.

Is it because they are fed up with über-technological aspects or for the long-lasting battery (do you remember that 10 years ago it was possible to load the battery only once every 10 days). No one knows precisely but one thing is clear : there is a niche market.

A French startup launched its offer on the market to leverage this trend. Lëkki (that’s the name of the company) sells new and refurbished “old” phones with a 6-month warranty. They have a nice-looking e-commerce website where you’ll be able to find cell phones of brands that don’t exist anymore (can you imagine how much the industry changed in just 10 years ?) : the small Motorola startac, the unforgettable Ericsson T28/T29 and of course the Nokia 3310/8210.

Don’t you know how to recognize you’re getting old? It’s when you start regretting the past and looking to old objects with envy. Guys, I think I’m getting old.

Photo : Shutterstock
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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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