Many companies (especially startups) wonder how to get media coverage. My answer is simple: amaze your prospects and go beyond their craziest expectations.
I was amazed by the latest video published by Michel & Augustin. Although I’m not a big fan of their products, I must admit that they are masters in communication.
The story in brief
They got a call from Starbuck’s CEO office to ship their products for a presentation at the board on Monday morning. 99,999% of people would Fedex their samples with a nice brochure. What the product manager at Michel & Augustin decided to do was to amaze the guys at Starbucks and to bring the samples to Howard Schulz in person.digital marketing, marketing agency belgium, marketing strategy