Direct marketing … nice innovation by Nespresso

Posted By Pierre-Nicolas Schwab on 28 Feb, 2011

I must say Nespresso is always well ahead of its competitors as far as promotion is concerned.

As a Club member of Nespresso I received regularly their offers per mail and most of the time it’s more story-telling than real promotion. You get a nice leaflet presenting the latest “limited edition” with fantastic pictures that make you travel in exotic countries.

As you may have read on this blog, Nespresso’s monopoly is now attacked by competitors such as Casino in France and Nespresso recently broadened its product range to include new capsules. To help customers find their way in a still-simple-but-getting-more-complicated product range, Nespresso sent an innovating leaflet which helps customers categorize the different capsules.

My take :

This is really an innovative and clever leaflet by Nespresso. I love the format and the message. Well done.