Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere

Data Innovation Summit 2017 : Big Data for Greater Good

Share This Post On

The 2017 edition of the Data Innovation Summit is now over and it quickly sold out. What a great success for Philippe Van Impe and his team who have once managed to organize an amazing event.
I was kindly invited by the organizer to give a keynote speech on my work at RTBF where I design and conduct the personalization program.
Working in a public service environment makes things incredibly different from any private and commercial entities; the questions that are raised pose unique challenges (in terms of ethics and in particular of filter bubbles) which require tailor-made solutions. In my work at RTBF I rely heavily on top notch academic research to inspire me and on the EBU Big Data initiative to share knowledge on best practices within the broadcasting industry.
You’ll find below the slides of my 12-minute presentation. If you have any questions, feel free to get in touch.

Tags:

Author: Pierre-Nicolas Schwab

Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

Share This Post On

Submit a Comment

Your email address will not be published. Required fields are marked *