On February 7, 2015, Boston’s Concepts and New Balance launched a special pop-up store in its New York Tribeca location, situated on Hudson Street. They created a special installation for their Made in USA 997 “Luxury Goods” model to celebrate the collaboration.
Inspired by the high-end Parisian label Hermès, the pop up-shop features a mosaic-tile installation and vibrant floral arrangements. The sneaker itself is dyed bright orange, luxuriously executed with thick domestic pig suede and leather accents, featuring the Concepts’ brand on the insole in form of their characteristic mosaic pattern.
Tags: pop-up store North America, pop-up store USA