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Citroën ephemeral store in Brussels

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I promised in an earlier post to go back to the ephemeral Citroen DS4 store in Brussels. Mission accomplished.

The building where the ephemeral store is housed is located in the historical area of “Les Sablons” in Brussels, more precisely on the Regent avenue. On the occasion of the complete renovation of the building the ground floor was used by Jean-Luc Moerman to express his creativity.

The store’s surfaces (floor and walls) were used by the artist and a video is played in the store that sums up the steps he went though.

When Citroen will leave the store in September, renovation works will resume and the ephemeral work by Moerman will be sold in pieces (just little the Berlin wall was sold in pieces when it fell down)

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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