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Christmas windows : Louis Vuitton’s partnership with Jeff Koons

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If you love luxury you’ve probably heard about the latest limited edition of bags created in partnership with American artist Jeff Koons (we even wrote an article about them that you can read here).
To promote those bags the partnership extends also to the store windows. Discover those works of Art (literally) in the pictures below taken in London on New Bond street this week. The products are not embedded in a more comprehensive retail concept ; the Vuitton store windows have become a bespoke showcase for those products only. Interestingly also the Vuitton store windows have been signed, much like a painting would be. Have the store windows become work of Art themselves?
If you want to find out more about unique store windows by Louis Vuitton, don’t miss these articles : the most beautiful store windows in the world, the Pinguins windows, …

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Author: Pierre-Nicolas Schwab

Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

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