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Chanel has opened a prestigious double popup store in Le Marais, Paris’ heart of fashion trends.
The popup store occupies two spaces (one of 127m², one of 37m²) in the recently restaurated Hôtel Amelot de Bisseuil, located 47 rue Vieille-du-Temple.
The smaller space is dedicated to shoes, while the other has accessories and clothes on display.
The popup store(s) will remain open until May 2017.
Unlike other popup stores which play a technological card and propose digital experiences, the Chanel popup shop is pretty much a “regular” salespoint in a temporary location. Yet the location is absolutely exceptional and visiting the Hôtel Amelot de Bisseuil remains a privilege that few had had in the past (the hôtel is a private property that is not open to the public).
The entrance is through the first courtyard (the path to the second courtyard is blocked by trees and the Chanel logo). While you are there, take the time to admire the frontispiece above the doors, as well as the solar frescos above the entrance of each popsup shop.Tags: market research france, retail