Green Family produces and markets traditionally brewed, local and sustainable beers. They are elaborated using a portion of unsold bread in the recipes. The Cocomiette beers launched by Charlotte Desombre and Amandine Delafon in August 2018 are brewed in two regions in France (Auvergne-Rhône-Alpes and Ile-de-France). Discover this entrepreneurial adventure in this new podcast. Only for our subscribers: exclusive analyses and marketing advice Email address  * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog was good. But the newsletter is even better!" Esteban Hendrickx, art director Summary Chapter 1: Your entrepreneurial experience in 3² points Chapter 2: The genesis of the business idea Chapter 3: Confirmation of the business idea Chapter 4: Getting started Chapter 5: Take-off Chapter 6: The future IntoTheMinds podcasts The marketing idea to be retained absolutely Before starting, it is imperative to validate your ideas through comprehensive market research. Green Family has gone through these steps to confirm its theory: research of the traditionally brewed beer market, a study of bread wastage, research into the marketing mix, quantitative research and a test phase for the first product. Chapter 1: Your entrepreneurial experience in 3² points 3 key figures 2.5 tonnes of recycled bread, 100,000 bottles of beer brewed, 4 recipes for traditional and sustainable beers. 3 Tips for future start-uppers Tip 1: To be well supported (advisers, coaches) Tip 2 : Test your idea Tip 3 : Regular exercise to go the distance 3 essential skills to launch a start-up The first skill evoked by Charlotte Desombre is autonomy. The second essential skill for an entrepreneur is adaptability. Finally, the third skill is linked to a sense of responsibility. Entrepreneurship is a risk that must be taken to run a company successfully and make it profitable. Chapter 2: The genesis of the business idea Green Family is a company that produces and markets traditionally brewed, local and sustainable beers. The Cocomiette beers include a portion of unsold bread in their recipe. They are brewed in two regions of France: Auvergne-Rhône-Alpes and Île-de-France. The company’s objective is to enhance the value of their local roots, whether it be for collecting the bread, brewing the beers, or selling them. The bread saved from wastage replaces between 30 and 35% of malted cereals depending on the recipe. The objectives and values of Green...