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C&A launches a (too) temporary store in Brussels

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C&A used last week the construction site of the (rumours say) first Apple in Belgium to set up a temporary store.

Three containers were put on the construction site, located on Avenue de la Toison d’Or, to present Cindy Crawford’s latest collection made for C&A. It was a pretty inexpensive set up (compared to other temporary store) and for a very limited period of time.

Despite a press release by C&A it seems the press coverage was pretty poor.

PS : for those of you who wonder where the letters C&A are coming from, read the “history” page on C&A website.

 

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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