C&A used last week the construction site of the (rumours say) first Apple in Belgium to set up a temporary store.
Three containers were put on the construction site, located on Avenue de la Toison d’Or, to present Cindy Crawford’s latest collection made for C&A. It was a pretty inexpensive set up (compared to other temporary store) and for a very limited period of time.
Despite a press release by C&A it seems the press coverage was pretty poor.
PS : for those of you who wonder where the letters C&A are coming from, read the “history” page on C&A website.
Tags: market research belgium, market research brussels, marketing agency belgium, marktonderzoek belgie, marktonderzoek brussel