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BestPopUpStores.com : weekly progress report #3

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Here’s already our third update on our new not-for-profit initiative to give consumers a better overview of pop-up shops and pop-up stores in their neighborhood.

Find the first two updates here and there.

The routine is ongoing for the interactive map but Google Map is perhaps not the right tool.

Last week Liliana and I analyzed the time required to update the interactive map (which you’ll find below by the way). We found out that it consumed most of her time (up to 6 hours).

I must admit that Google Map for Business is perhaps not yet the best tool you can dream of to maintain and enrich online maps. It’s a great tool to create map, but once you have to update them is quite of a nightmare since placeholders can’t be cut/copied or moved to another layer.

In short we created one layer for pop-up shops that are open, and another layer for those which have closed. The idea was to just move the placeholder from one layer to the other but this proved to be technically not feasible. As a consequence we had to erase entries in one layer and recreate them in another layer. This was very inefficient.

The routine that we found is the following : we have an Excel file with two tables (“open” and “closed”) that has the same structure as the placeholders. We set up some conditional formatting to see each day which pop-up shops have closed. We cut/copy them in the other tab and at the same time copy the entry in the other Google Map layer.

Unfortunately this simple copy/paste in Google Map is also cumbersome. The tool doesn’t support the copying of several cells at the same time and we have to copy each cell separately.

The first articles have been published

The route above freed up some time which we can now dedicate to writing the articles on remarkable pop-up shop initiatives. We have more than 50 on stock.

The first ones we published are Sarenza, Kenzo (this one is just amazing), Wrung @ Citadium. By the way, the Citadium is an amazing place to visit if you like street ware and other cool stuffs inspired by popular culture (like Wrung which is a brand started by graffiti artists).

Few bugs left in the French version

Whereas the English version of the website is fine and well working, the French version still requires some finetuning. Some translations are not right and we have seen a few bugs on the French homepage.

I think we’ll also do some work in a few weeks on the homepage to speed it up. Currently it loads too slowly which is not good and WP super cache is not working well (I suspect it was at the origin of a crash last week, something that we had experienced already on the IntoTheMinds website and that caused a service interruption of several hours).

Next steps

The next days will be dedicated to preparing as many articles as we can. There are some great pop-up initiatives out there that require proper coverage : the Porsche and Friends pop-up stores in New-York are for instance two amazing places that we’d love you to know about.

Keep tuned for the next update …

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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