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I was reading the Harvard Business Review online when an ad popped-up at the botton of the screen, trying to catch my attention for yet another article to read online. No big deal. Unless this ad contradicts the article you are just reading.

I was reading a pamphlet about “meaningless expressions”, the first one being “thinking outside the box”. And suddenly an ad appears to promote an article containing this very expression. Funny, isn’t it ?

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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