I was reading the Harvard Business Review online when an ad popped-up at the botton of the screen, trying to catch my attention for yet another article to read online. No big deal. Unless this ad contradicts the article you are just reading.
I was reading a pamphlet about “meaningless expressions”, the first one being “thinking outside the box”. And suddenly an ad appears to promote an article containing this very expression. Funny, isn’t it ?advertisment, marketing agency belgium