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Another great billboard created for the Delen bank

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Billboards on buildings are trendy. You may remember the post we dedicated to ING’s billboard created by Jean-Luc Moerman and unveiled in early March.

Here’s another example I saw in Brussels which is not only original on its form but which also is  linked to the message displayed (it takes time to grow a patrimony).

The billboard was conceived for a private bank (Delen Bank) and includes real trees symbolizing the growth process.


My take :

Billboards are definitely “in” and this example is among the best I’ve seen. It’s original, beautiful and as neat and simple as one can expect from a private bank. We at IntoTheMinds would love to interview the guys who conceived this billboard.

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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