In my recent post on ING collaboration with Jean-Luc Moerman on a project of giant advertising banner, I stressed that such banners were still in their infancy and I was asking for even more creativity to make this new medium more “interactive” with its audience. At the time I took the pictures which illustrated the post, the banner was apparently not complete yet. A piece of it was missing at the very bottom of the building. I went back last week and guess what … my call for more interactivity was immediately satisfied.
On the bottom part of the banner, a message was indeed informing viewers that the banner would be recycled into unique bags and that you could enter a free contest to win them. Isn’t this a unique and original way to give advertising banner a new dimension by letting them interact with their environment?
A wonderful initiative. Well done ING!Tags: advertisment, marketing agency belgium