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In my recent post on ING collaboration with Jean-Luc Moerman on a project of giant advertising banner, I stressed that such banners were still in their infancy and I was asking for even more creativity to make this new medium more “interactive” with its audience. At the time I took the pictures which illustrated the post, the banner was apparently not complete yet. A piece of it was missing at the very bottom of the building. I went back last week and guess what … my call for more interactivity was immediately satisfied.

On the bottom part of the banner, a message was indeed informing viewers that the banner would be recycled into unique bags and that you could enter a free contest to win them. Isn’t this a unique and original way to give advertising banner a new dimension by letting them interact with their environment?

My take:

A wonderful initiative. Well done ING!

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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