Marketing strategies are increasingly ruled by algorithms, IT-based decision systems which leave less and less space for human qualities to make the difference. We just wrote an article about recommendation algorithms and artificial intelligence in the business sphere that you may want to read to understand how it affects the customer experience.
If you are in an industry which uses those technologies, you might well consider the following differentiation strategy.
We just found this ad in a UK magazine on classic cars. It’s for a car insurance company (Peter S Taylor insurance) and as you’ll note it puts emphasis on the Human touch.
We found this positioning rather unusual in the insurance world and thought it was worth mentioning.
Another example of a unusual marketing strategy in the same sector is Onna Onna, a car insurance company in The Netherlands that insures only women.Tags: customer loyalty, customer satisfaction, market research belgium