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A provocative slogan

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To follow up on one of my latest posts, here’s another slogan that I photographed in New-York. It’s that of Diesel on the 5th Avenue.

Miso Soup’s slogan which I dealt with in my previous post was rather original and refreshing. I can’t say the same of Diesel. I can’t explain why they chose to be provocative but their slogan is as unappealing as their store was. Frankly I spent no more than 5 minutes as the ambiance and the customer experience was really far from being pleasant.

My take:

If someone can explain me Diesel’s intentions with this slogan, just let me know

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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