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A nomad product enhancing customer satisfaction

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In our post on Monday we promised to deal with a nomad object we recently discovered in France.

If you read regularly our blog you know that we already touched this topic when we visited the flagship store of Bodum in Paris. One of Bodum’s best sellers is a fancy metal bottle you can carry with you and fill with whatever you like. We found better than that …

A multi-purpose recipient

Qwetch is a French startup created by Stéphane Miquel. Stéphane had the idea to develop an isotherm recipient to drink tea. The major advantage of this innovation is that the recipient is actually also used to make the tea (and not only to carry it). A filter is supplied that allows you to infuse the tea. A grid is also provided that allows to drink tea the Chinese way: put the leaves in the recipient and fill continuously hot water during the day.

A pain-solving object

There is nothing better for customer satisfaction and customer experience than to solve people’s pains. Having tea in the office was one of them as it required manipulating leaves, tea bags and carrying a cup or a mug. With Stéphane’s invention you have everything in one object: tea is suddenly much easier to make, much easier to drink and easy to carry.

I’ve been trying this innovation for two weeks now and have rediscovered the pleasure to drink tea during the day. My coffee consumption dropped dramatically and it’s so easy to carry that I’m using it everywhere (in the car, in the office, on the go).

And guess how this innovation was called … Mobili’thé (or Mobili’tea in English).

Advice for your business plan and your market research

One thing that Qwetch has done fantastically is to propose an easy solution to a series of consumption problems that were impeding the satisfaction of consumers. By tackling all these problems at once they came up with a product that is not only nomad but also very attractive.

When you want to innovate, remember to clearly identify the customers’ pains and propose solutions to them. This will be a great differentiation factor for your startup.

If you’d like to know more about how you can differentiate your company, feel free to drop us a line.


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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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