Customer Loyalty: how Nespresso takes advantage of this with a single click

• By Pierre-Nicolas Schwab
• 22/01/21

Nudge: 3 tips from Nespresso to sell its most expensive machine

• By Pierre-Nicolas Schwab
• 14/10/20

To increase customer loyalty, Nespresso launches a subscription offer

• By Pierre-Nicolas Schwab
• 13/09/19

Nespresso : the secret behind the new Prodigio connected machine

• By Pierre-Nicolas Schwab
• 29/03/16

RFID technology used by Nespresso to enhance customer experience

• By Pierre-Nicolas Schwab
• 15/09/14

Sara Lee vs. Nespresso : missed target

• By Pierre-Nicolas Schwab
• 02/05/11

Eye-tracking and virtual reality: advantages and case studies

• By Pierre-Nicolas Schwab
• 23/02/24

In this article, we present a brand-new technology that IntoTheMinds proposes exclusively to its customers. This is eye-tracking integrated into a virtual reality headset for market research purposes. This article explains how this recent technology works, its advantages, and case studies.

Subscriptions: Increase +200% revenues thanks to automatic renewal

• By Pierre-Nicolas Schwab
• 15/09/23

Research conducted in 2023 analyzes the effects of automatic subscription renewal. Customers who forget to renew their subscriptions increase retailers' revenues by 14% to over 200%.

ChatGPT: 4 sources of risk for inbound marketing

• By Pierre-Nicolas Schwab
• 23/03/23

Customer Lifetime Value: definition, calculation, and an example

• By Pierre-Nicolas Schwab
• 10/02/23

Stream your cooking with the Samsung connected oven: so useless

• By Pierre-Nicolas Schwab
• 07/02/23

Business model by subscription: 11 examples analyzed

• By Pierre-Nicolas Schwab
• 30/09/22

Marketing Mix: definitions, analysis examples [Complete Guide 2023].

• By Pierre-Nicolas Schwab
• 29/09/21

Operational Marketing: definition, tools, performance measurement

• By Pierre-Nicolas Schwab
• 05/02/21

Marketing: this 10-year-old child will explain to you the concept of differentiation

• By Pierre-Nicolas Schwab
• 05/02/20

Why do we innovate? Prof. Bruno Wattenbergh explains everything to this 9-year-old child

• By Pierre-Nicolas Schwab
• 24/01/20

[PODCAST] Future Trends in Advertising with Paul Lee (Deloitte)

• By Pierre-Nicolas Schwab
• 06/01/20

Marketing strategy. The subscription business model is changing radically.

• By Pierre-Nicolas Schwab
• 11/09/19

Amazon’s new business move will lock customers further

• By Pierre-Nicolas Schwab
• 02/05/17

Big Data : 4 types of filter bubbles

• By Pierre-Nicolas Schwab
• 14/11/16

“What else” : do you remember where it comes from ?

• By Pierre-Nicolas Schwab
• 15/04/16

Customers are the last hurdle to remove for a smoother supply-chain

• By Pierre-Nicolas Schwab
• 31/03/16

Le Substore : Heineken opens its popup store in Paris

• By Pierre-Nicolas Schwab
• 16/12/15

The coffee capsules war will not happen

• By Pierre-Nicolas Schwab
• 14/03/12

Customer experience in Paris : « stratégie clients » trade show

• By Pierre-Nicolas Schwab
• 27/04/11

A call to reinvent the codes of the luxury sector

• By Pierre-Nicolas Schwab
• 09/03/11

Marketing Mix : product

• By Pierre-Nicolas Schwab
• 23/10/21