We use a 15-step plan to create a complete market research. This method is particularly suited to SMEs through its financial aspects and the attention paid to SMEs' needs for differentiation.
These 15 steps can cover general aspects (market development, environmental studies, study of competition and customer needs assessment) and the more specific aspects (pricing, identification of different market segments, assessment of market potential, definition of catchment area).
Our market research services are certified in the Walloon and Brussels regions and our fee is subsidized. Companies based in one of these two regions have a 50% refund of our fees.