readers. What about you?
Technology has radically changed consumer behaviour. Behavioural change was first manifested in shopping. Customers in both B2B and B2C are better informed, compare, and judge their choices. But the behaviours are also permanently modified outside of the act of purchasing. To cite one example, the television screen has become an accessory for tablets and smartphones.
These behavioural changes are just as much of a threat as they are an opportunity. The most unwavering companies risk failing to adapt to these behavioural changes and no longer satisfying their customers' needs. As soon as the customer base erodes, it results in a rapid decrease in profitability and endangers the very structure of the company. It is therefore essential to fully understand consumers' emerging behaviours, market trends, and to leverage this to renew your marketing strategy and positioning.
There is no need for science fiction gadgets or electrodes to better understand your customers' behaviour. Among the techniques we use, here are two very easy tools you can use :