Not everything has to be complicated always.

Not everything has to be complicated always.

Our style is very much inspired by a practical, no nonsense philosophy. We offer only sound, efficient and proven solutions for entrepreneurs, exceeding all other competitors in our field.
We don’t sell methods and concepts. We only sell solutions, and only then for a limited number of specific issues and challenges that we specialize in. That's why we only rarely propose focus group as a qualitative methodology because it's most of the time used as methodology shortcut.


Take a moment to watch the testimonial of Frédéric Duqué, co-founder of Guapa, Belgium’s leader for smoothies and made-to-order drinks, for whom IntoTheMinds performed an 8-month assignment in 2010. We combined qualitative and quantitative market research methodologies to come up with a marketing action plan that was in good part implemented by our client.


We provide expert and customized solutions in areas such as:

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