readers. What about you?
A 5% increase of your loyalty rate can lead to an 85% increase of your profits.
Most companies try to acquire new clients, at great expense, but forget that they just need to keep and develop their existing clientele to ensure growth.
On average a company looses 50% of its clientele every 4 years. By focusing your efforts on customer loyalty you will develop your business more easily and reduce your need to draw in new customers.