27 October 2016 117 words, 1 min. read

Retail innovation : visit of Paulig Kulma coffee store in Helsinki

By Pierre-Nicolas Schwab PhD in marketing, director of IntoTheMinds
We just visited Kulma, the newest concept store of Finland-based coffee brand Paulig and it’s an amazing place. This experiental store, combining a roastery, a bar, a coffee store, a barista insititude opened at the end of summer 2016 on […]

We just visited Kulma, the newest concept store of Finland-based coffee brand Paulig and it’s an amazing place.
This experiental store, combining a roastery, a bar, a coffee store, a barista insititude opened at the end of summer 2016 on Aleksanterinkatu 9.
We especially loved the first floor where two innovative spaces can be seen. The first one at the back of the store where “hanging chairs” are located to sip a coffee speciality in a casual atmosphere. The second one in front of the stairs with small cabins where you can gossip with friends or have more serious discussions.
If you are in Helsinki make sure you visit this place and let you inspire by the Nordic spirit.



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