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The Colun pop-up store : pays but … with calories !

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Two months ago, the Colun company launched an ambitious project to promote healthy living. In collaboration with the Agency JJBarceló, Colun Light opened a original pop-up store where customers pay–but with calories. Located in Santiago de Chile, this project has proven to be a major success. Clients have been delighted to take part, exchanging between 50 and 120 calories for sports products that run on tape and electric bicycles.

The Colun company was founded in 1949. Today, with a wide range of dairy products–including cheese, butter, milk, and its most highly rated product, yogurt–the company is one of the most famous producers of milk products in Chile.

Credits : pictures included with the authorization of JJBarcelo S.A. Agency

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