Marketing, customer satisfaction and loyalty

Satisfied customers will follow you everywhere

Influencers of today are radically different from influencers of the past
Feb24

Influencers of today are radically different from influencers of the past

I was watching TV the other day and saw a short report about a gathering of influencers. It was pretty funny to watch. A crowd of youngsters was filmed who tried to explain to the reporter why they were there and what they did for a living. – “I’m an influencer” one teenager said. – “What does it mean ?” the reporter asked – “well, you see, I influence people. I do videos and other...

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Linkedin helps recruiters develop bad practices
Feb15

Linkedin helps recruiters develop bad practices

There’s something I hate about Linkedin. When you are active in a sector where demand exceeds offer, you start getting all kind of bullshit InMail and connection requests from recruiters. I’m in the Big Data consulting business; you can easily imagine what kind of attraction power my Linkedin profile represents for recruiters working on a no-cure-no-pay basis, receiving positions to fulfill from clients and not knowing...

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Market research : how news consumption is evolving
Jan11

Market research : how news consumption is evolving

You know we love market research and in this article we’d like to discuss and comment the latest results published by Reuters in their worldwide market research on news consumption and mix them with some EBU media intelligence reports to understand where medias are heading to. Market research conclusions Let’s start for once with the global conclusions : by and large TV remains the main source for news. Online sources have...

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