Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
European GDPR: evolution of the number of complaints per country
Nov29

European GDPR: evolution of the number of complaints per country

Update : 26 juin 2023 How has the number of complaints about personal data changed since the GDPR came into force? We will answer this complex question with unique data, published for the first time. These data were collected directly from the data protection authorities of each European country. As no global studies were available, this data collection process took us nearly ten months. We will reveal the complaint rate in each country and the evolution,...

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Marketing research: the influence of privacy perception on customer loyalty
Aug27

Marketing research: the influence of privacy perception on customer loyalty

What does privacy mean in the age of robots, articifial intelligence and omnipresent algorithms? How do users percive privacy and how is it traded off against other benefits (personalization for instance)? Those are still emerging questions that a team of marketing researchers from the University of Toulouse (France) tried to answer at the 2018 EMAC conference that was helf in Glasgow. More specifically the study looked at the factors influencing the “sharing frequency” as a dependent...

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Societal and ethical issues of digitization: are emotions covered by GDPR?
Jul04

Societal and ethical issues of digitization: are emotions covered by GDPR?

An academic paper by Royakkers et al. (2018) is currently available from “Ethics and information technology” magazine that offers an interesting overview of the societal and ethical issues of digitization (hence its title). Digitization issues are analyzed along 6 axis : privacy autonomy safety and security balance of power human dignity power It’s not my intention here to sum up the whole paper; I’d rather want to focus on one aspect at a time. In today’s...

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Reading privacy policies of the 20 most-used mobile apps takes 6h40
May28

Reading privacy policies of the 20 most-used mobile apps takes 6h40

Our latest article on consent fatigue with regards to privacy policies prompted for some kind of follow-up. The market research insights that we used in that article were pretty old (2008) and an update was needed. That’s the purpose of today’s article. We discovered that privacy policies have greatly increased in length over the past 10 years. Mobile applications’ policies are on average 58% longer than the ones studied in 2008 and require 6 hours 40...

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