Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
From 7 to 3 degrees of separation
Feb17

From 7 to 3 degrees of separation

In 1969 Jeffrey Travers and Stanley Milgam conducted an experiment on degrees of separation between people. You all have heard about the results: human beings are separated by 6 degrees of acquaintances. Some forty years later Leskovec and Horvitz (2007), both from the Microsoft Research center, concluded that human beings were separated by 7 degrees of acquaintances. 6 or 7 links between Human beings ? The difference comes from a...

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What you should know about (online) surveys and market research
May15

What you should know about (online) surveys and market research

There is one key message that we repeat again and again to entrepreneurs and would-be entrepreneurs when we coach them: sending an online survey is not doing market research. Market research is far more than that. Yet, this message seems to not to be understood by everyone because business owners, entrepreneurs and would-be entrepreneurs have been polluted for years by biased messages on market research. Many firms proposing solutions...

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The unique personnality of 3-stars chefs
May03

The unique personnality of 3-stars chefs

At ESADE conference from March 25th-27th a very interesting research was presented on narratives from Top Chefs. The sample studied by Magdalena Marowska was made of narratives by the late Bernard Loiseau, Heston Blumenthal, … The discussion that followed revolved around the personality of the chefs. Pictured as entrepreneurs, chefs of this level (3-star Michelin) are a very special type of entrepreneur. Their emotional component is...

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What are the main reasons to create a company?
Apr29

What are the main reasons to create a company?

After the post we published 2 weeks ago on why companies fail, another interesting piece of statistics published by the French National Institute for Statistics (INSEE) regards the motivations of people to start their company and how these motivations have evolved since 2006. You’ll find the complete table below (we did the translations ourselves given that those interesting statistics are unfortunately only available in French)....

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One Day One Idea: improve the customer experience with a touch of fun and humor
Apr26

One Day One Idea: improve the customer experience with a touch of fun and humor

It may seem easier to engage online customers with slogans and humor. Yet we have found in Paris last winter a unusually good example of humor in the retail sector. The pictures below were taken at Cojean, a chain of quality fast-food stores in Paris. We found the catchy and funny slogan worth a post.     Advice for your marketing strategy Customers will reward you if you make them laugh and have a “spiritual”...

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