Oliba’s breakthrough in the beer market in 2022
We continue our tour of the most innovative companies in the food sector with Oliba. This Spanish player in the beer market has developed a unique method for making these drinks. Pyrenean olives are what make their composition unique and tasty! Natural, gluten-free, preservative-free products with a strong ecological conscience will intrigue beer lovers. Discover the secrets of the manufacturer making waves among his colleagues in an industry that promises significant growth. Oliba and the beer...
The 5G is on the market and research for 6G is underway
While 5G is flourishing in many countries around the globe, research into 6G is already underway. In this article, we detail the technical and technological aspects of these wireless connections and their uses. Summary The 5G 5G technology for novices Uses and purposes Package options The 6G Technological evolution and objectives Intended uses A look back at the 5G 5G is causing debate, but above all, it is beginning to establish itself in Europe. French operators...
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[Podcast] Typewise would like to simplify typing on smartphones
Typewise is a tech start-up launched by David Eberle and his partner Janis Berneker with the idea of helping smartphone users by simplifying typing. This entrepreneurial adventure is proving to be particularly rich in twists and turns. Discover this entrepreneurial adventure in this new podcast. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog was...
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[Podcast] SpaceSense, satellite image processing start-up using AI
SpaceSense is a recent French start-up offering a solution for processing satellite imagery using artificial intelligence. We learn more in this podcast with Sami Yacoubi, co-founder of SpaceSense. Discover this entrepreneurial adventure in this new podcast.Haut du formulaire Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog was good. But the newsletter is even better!"...
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[Podcast] Optimising sales prices with Pricing HUB
Discover this entrepreneurial adventure in this new podcast. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog was good. But the newsletter is even better!" Esteban Hendrickx, art director Sommaire Chapter 1: your entrepreneurial experience in 3² point Chapter 2: The genesis of the business idea Chapter 3: Validation of the business idea Chapter 4:...
Why do we innovate? Prof. Bruno Wattenbergh explains everything to this 9-year-old child
2020 rhymes with new features at IntoTheMinds. As we announced in a previous post, we have launched a series of videos about business. The presenter is a 10-year-old child, Pierre-Raffaele, who receives in his studio, guests who are experts in their field. In the 2nd episode of the series, it is a guest of choice who is welcomed by Pierre-Raffaele. Bruno Wattenbergh is indeed a professor of entrepreneurship and chairman of the Innovation Board of Ernst...
Here’s how those 3 artists fueled their creativity
The process of creation is mysterious. The innovation process is equally so. Even if processes (Design Thinking, for example) try to channel and promote innovation, it is in the field in which creation is central: Art. The act of creation, this mysterious genesis of the Idea, has always fascinated me. As I explained in an article published this year, I firmly believe that the original act of creation is man’s own; this ability to innovate beyond...
Find & Order turns ‘Picking’ into child’s play
We have interviewed Arthur Guelton, co-founder of Find & Order, an indoor guidance solution for retail and supply chain businesses. In this article, we return to the creation and characteristics of this pioneering application. Summary Find & Order at a glance The genesis of the idea Technology used How and where it’s used The future and key figures The service offered by Find & Order Find & Order is a 3D mapping solution combined with an...
Smart bottles, from health to marketing
Objects connected to a Network are becoming more and more common in our daily lives. In this article, we will discuss some initiatives concerning smart bottles. Contact us for your B2B market research Summary Drink more water thanks to smart bottles. Marketing and communication resources. How far can we go? Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our Terms of use and privacy policy....
Technology and artificial intelligence in retail
We have recently talked about the role of artificial intelligence in games and the arts, but what about retail? Following our conference on the impact of artificial intelligence in the media, retail and insurance sectors, we return in this article to innovative initiatives taken by retailers to optimise their performance, in particular, those made by Casino in their hypermarket in Pessac, which serves as a laboratory to test these in a live environment. Summary The importance...
Artificial intelligence: partner or substitute for the performing arts?
Many platforms already use artificial intelligence to make personalised recommendations to their users – such as Netflix, Spotify, or the start-up Le Styliste recently discussed on this blog. Today, however, AIs are no longer merely analysing and suggesting but are also used to create and assist in the creation of artistic content. After having dealt with the superiority of artificial intelligence over man in games, in this article, we will look at the advances made in...
Artificial intelligence: a new opponent of reference in the gaming world
Artificial intelligence, algorithms, are now an integral part of our daily lives. They play a role in various fields, which do not always have an obvious link with IT. Indeed, artificial intelligence (AI) is applied in many areas such as robotics, but also games, music, art, health, and many other domains. This article launches our brand-new series on the multiple facets of artificial intelligence by detailing its integration into our modern world. Today we begin with...
Innovation & Design Thinking: 3 secrets to generate better ideas
You know I’m a big fan of design thinking. I’ve carried out many sessions and ideas have popped up that I’m sure, would never have come to mind with Design Thinking. As you know Design Thinking is a real methodology that helps fuel creativity and pave the way to innovative ideas. The purpose of this post is certainly not to deal with the whole method here (there are excellent books and really good trainings to do...
Innovation in the postal sector. Episode 5 : automatic lockers
Here’s already the fifth episode of our series (read here episodes 1, 2, 3, and 4) on innovation in the postal sector. The postal sector is one of the most innovative and adapts constantly to new or emerging consumers behaviors. Automatic lockers is one very successful example. Episode 5: automatic lockers to better match customers’ needs and behaviors Contact us for our B2B studies A widespread solution in Europe As you will read from the section...
Innovations in the postal sector. Episode 3: new delivery options
Here is episode 3 already of our series on innovations launched by postal operators. You can access the first episodes of the series here (episode 1) The innovation we’ll be dealing with today is driven by societal and behavioral changes. E-commerce rise can’t be stopped anymore. We are about to witness some dramatic changes industry-wide and the supply-chain providers will be put under pressure for the next decade to come. Episode 3: in search of new...
Innovations in the postal sector. Episode 1: 3D printing
As announced in our post last week, time has come to give you a comprehensive view of innovations in the postal sector. Some innovative services may be known to you already (depeneding on where you live and how innovative your postal operator is). Most of them will however surprise you (at least we hope so) and will show you the undergoing revolution in terms of business models and revenue creation. As we explained in our previous...
Innovations in the postal sector: business models revamped
The postal industry is unique. Its original business model is threatened and the industry is forced to reinvent itself. What can be observed there in terms of innovation is just unique. I met with Delphine Desgurse in Venice in late January where we use to attend the same marketing conference. Delphine is the vice-president of La Poste, in charge of innovation. Like two years ago she headed a very interesting and inspiring presentation on innovation, with...
The innovation strategy of Edenred to conquer new markets
At the International Marketing Trends Conference in Venice, Damien Joannes of Edenred explained the strategy of his group to diversify its activities and conquer market shares. The key seemed to be in proposing services tailored to evolving needs of businesses. The story starts with the Ticket Restaurant The story started in 1962 with the invention of the ticket restaurant in France. From 1976 until a period of geographical expansion followed and from 2000 until 2010 the...
Will Boco revamp the food-served-over-the-counter sector?
BOCO is one food-served-over-the-counter concept that is currently attracting a lot of attention in Paris. Launched by the Ferniot brothers (Simon is a business guy who has sold his latest food complement company; Vincent is a well-known journalist and TV guy), BOCO was first started in a corner street of Avenue de l’Opera in Paris. I met with Simon Ferniot on a Saturday to discuss the genesis of their business idea, their future plan, and the...
How design can help increase your revenues
The Paris Chamber of Commerce organized this year a contest dedicated to the best design initiatives in retail environments. As we explained in an earlier post we started taking appointments and visiting as many stores as possible that applied (even if they didn’t win a prize). We started our tour with one of the winners, a dry cleaner called “H20”. We met with Bruno Benizri, the founder of the company who, in the meantime, opened another...
Examples of vertical integration and definitions
Vertical integration is a relatively rare business strategy these days. Few companies still practise it because the time has come to reduce structural costs and cut costs. Among the large groups that continue to practice it, we could mention Samsung, Swatch. Still, these dinosaurs are on the verge of extinction (whereas vertical integration can be a competitive advantage). The DNVB (Digital Native Vertical Brands) have brought this business model up to date. Below you will find...
Innovation at its best at SIAL 2012 food and drink fair
As every two years we visited the SIAL 2012, which took place in Paris from Oct 21st until Oct 25th, the largest fair for professionals in the food and drink industry. With almost 6000 exhibitors this fair is one of (if not the) largest in the world and obviously one day was not enough to visit everything. We are to strictly keep our deadlines and made prior arrangements with all companies which were awarded a SIAL...
Meeting with a genius: Enric Ruiz Geli
Sometimes you meet up with people that can inspire you for the rest of your life. This happened to me when I met Enric Ruiz Geli, the architect of the MEDIA ICT building in Barcelona 2 weeks ago. I’ll not recount Enric’s life here (you can find enough about him on the internet); in a nutshell Enric won in 2011 the award for the world’s best building and he set up the office of his company,...
How design can enhance business innovation
I spent 4 days in Barcelona in a workshop at ESADE business school practicing techniques used by designers to create. And the least I can say is that those techniques DO help make a difference in business. Let me explain you why. The workshop was organized by the ESADE business school together with the Art Center College of Design in Pasadena, California. The goal was to create new businesses from scratch using the very techniques used...
From ready-to-eat to ready-to-prepare, a new product experience
An important aspect of the work of a marketing agency is that we must detect, track and follow nascent trends in a broad range of industries. This knowledge is required by our clients who expects from us that we have deep knowledge in as many sectors as possible, so that they can benefit from innovating concept and future trends across industries. We track these trends through qualitative analyses, through following up many different firms, visiting fairs...
Has Delhaize already given up?
We reported a few weeks ago about the innovation launched by Delhaize in Brussels to allow consumers to shop “virtually”. The “Cube”, as it is called, had been installed in the Central Station in Brussels and we were were skeptical about its chances of success because it was a mere copy of an innovation launched in South Korea where the context and the literacy of the consumer with mobile phones are totally different. What we found...
Lytro will fail and go bankrupt, unless …
Do you know Lytro ? Most probably not. The technology behind this new product is still in its infancy and distribution of the product has remained confidential. Yet it is a disruptive technology. What is Lytro ? There is a very good explanation on the science behind Lytro on their website. Let me nevertheless explain the product with my own words. Until now you were taking 2D pictures; zooming in, zooming out, focusing on one point...
Delhaize launches virtual shopping innovation in Brussels
Tesco started it in South Korea in 2010; Delhaize is doing it now in Brussels. Four boards depicting 300 products were set up last week in Brussels Central Station, allowing travelers to order products with their smartphone. Each product picture is accompanied with a barcode and Delhaize mobile app allows the shopper to scan and get the products prepared for delivery at his/her favorite Delhaize supermarket. Home Plus (Tesco) was the first to test this new...
Open innovation initiatives fail
One of EMAC 2011 participants (from the University of Amsterdam) presented yesterday some facts about platforms of open innovation like MyStarbucksidea and Dell’s Ideastorm. MyStarbucksIdea received some 74000+ suggestions out of which about 300 were actually converted. A mere 0.4%. You can wonder therefore what the value of such platforms really is. Well, I see some positive points: firms using such platforms actually do communicate in some way with customers firms can get suggestions and improve...
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