Mobile Me : your car has no secrets for Mercedes
Nowadays cars can be connected with your smartphone ; not only to make calls but also to control your car at distance. The Mercedes Me application enables the owner to monitor basic and more advanced functionalities of the vehicle through his smartphone. The presence of a SIM card transmitting the information to the smartphone is the enabler of this enhanced connectivity ; but it may also enable Mercedes to become a data provider. Your car has...
Nespresso : the secret behind the new Prodigio connected machine
Nespresso just launched a new connected machine called “Prodigio”. This machine allegedly allows you to prepare a coffee with your smartphone and make sure you never run out of Nespresso capsules. This machine will however allow much more than that … but the customer will probably never get to know it. Let’s have a look behind the scene and discover the secrets of the Prodigio strategy. Churn : the one metric Nespresso is concerned about For...
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