Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
The 6 barriers to company transfers
Apr12

The 6 barriers to company transfers

Why start a company if you can take over one? 5 out of 6 closed companies were not taken over, yet most were viable. This article presents the figures for company transfers in Europe and analyzes the barriers to takeovers.

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No, Covid has not had a positive impact on the creation of new businesses [research]
Feb22

No, Covid has not had a positive impact on the creation of new businesses [research]

What has been the impact of the Covid crisis on the creation of businesses in Europe? Some have seen in the Covid situation a catalyst of the will to undertake. In other words, Covid would have pushed project leaders to launch their companies, especially in France. In our article, we analyze the situation of 11 countries and show that this generalization is false. Generally speaking, the dynamics of company creation appears to be on the decline in 2020. Statistics of business...

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Jérôme Grimonpon, a French chocolate specialist, is an entrepreneur like no other
Nov27

Jérôme Grimonpon, a French chocolate specialist, is an entrepreneur like no other

In this episode of “The Business World with Pierre-Raffaele“, our star presenter (10 years old at the time of the shooting) receives a very talented French chocolate specialist: Jérôme Grimonpon. Jérôme Grimonpon has been elected chocolatier of the year by the Gault&Millau guide and as such has seen his popularity skyrocket. Of French origin, he has made Belgium his new home. Passionate, daily he does what he loves, and the satisfaction of his customers is reflected in his work....

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[Podcast] SpaceSense, satellite image processing start-up using AI
Nov16

[Podcast] SpaceSense, satellite image processing start-up using AI

SpaceSense is a recent French start-up offering a solution for processing satellite imagery using artificial intelligence. We learn more in this podcast with Sami Yacoubi, co-founder of SpaceSense. Discover this entrepreneurial adventure in this new podcast.Haut du formulaire Only for our subscribers: exclusive analyses and marketing advice Email address  * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog was good. But the newsletter is even better!"...

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[Podcast] Flowlity, a solution to revolutionise the Supply Chain with AI
Oct12

[Podcast] Flowlity, a solution to revolutionise the Supply Chain with AI

With 8 years of experience in the Supply Chain, Jean-Baptiste Clouard launches Flowlity in 2018 intending to revolutionise logistics with his software. Flowlity’s goal is to help companies to better plan and forecast their needs thanks to AI. Discover this entrepreneurial adventure in this new podcast. Only for our subscribers: exclusive analyses and marketing advice Email address  * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog was good. But the...

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[Podcast] Labtoo brings together project leaders and R&D service providers
Sep28

[Podcast] Labtoo brings together project leaders and R&D service providers

Labtoo is a networking platform that connects project leaders and companies with laboratories. Since 2018, Sophie Hue and Guillaume Leboucher, co-founders of the start-up, aim to accelerate research projects and enable innovators to find solutions to their R&D problems more quickly. Discover this entrepreneurial adventure in this new podcast. Only for our subscribers: exclusive analyses and marketing advice Email address  * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I...

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The lies of the novice entrepreneur
Jan17

The lies of the novice entrepreneur

In today’s article, we propose to take a look at all the mistakes that project owners and novice entrepreneurs make. As a market research firm, and especially because we are very active in entrepreneurship, we are in the front line to get a comprehensive view of all the mistruths and preconceived ideas that endanger the survival of an entrepreneurial project. We come back in this article to the golden rules of entrepreneurship. On this occasion, we...

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[Podcast] how to support female entrepreneurship, with Florence Blaimont
Dec16

[Podcast] how to support female entrepreneurship, with Florence Blaimont

Women represent only 1/3 of entrepreneurs in Belgium. They earn 28% less than their male counterparts, according to the Brussels barometer of female entrepreneurship (2017 edition in French). And nearly 40% of Belgian women entrepreneurs have thought about stopping their activity in 2018. At a time when business creation is more than ever a driving force of the economy when governments are pampering start-ups, how can these figures be explained? How can we promote women’s entrepreneurship...

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Virtual Reality : Interview of ArtMyn founder, Loic Baboulaz
Mar27

Virtual Reality : Interview of ArtMyn founder, Loic Baboulaz

After a visit at EPFL in Lausanne we discovered the work of ArtMyn, a startup specialising in Virtual Reality applied to Art. We interwied its founder, Loïc Baboulaz, to understand the genesis of ArtMyn and the evolution of the virtual reality market. IntoTheMinds : where does the original idea for ArtMyn come from ? Loic Baboulaz : ARTMYN is born from the academic project called eFacsimile that ran from 2012 to 2015 at the Laboratory of...

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Techstartupday 2016 : virtual reality on the rise
Feb28

Techstartupday 2016 : virtual reality on the rise

At the techstartup day 2016 that took place in Brussels last week, one of the buzzwords was virtual reality (VR). Juan Bossicard, Cluster manager at Impulse and President of the Microsoft Innovation Center, held a very interesting speech on the opportunities offered by VR in various industries. What I loved about Juan’s speech was the perspective it gave to Virtual Reality and its link with digitalization. Juan’s argument was that despite digitalization a frontier still remains...

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Service quality and satisfaction : when will real-estate agents change ?
Jun17

Service quality and satisfaction : when will real-estate agents change ?

Whether you are looking for a property to buy, sell or rent, chances are high that you have dealt with real estate agents. In Belgium real estate agents have a bad reputation and as we showed in a previous research, it was justified. Today we are reporting on 4 key recurrent problems on this market that foster incredible dissatisfaction. Read further and we bet you’ll recognize yourself Customer’s needs not understood The first satisfaction levier which...

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France and Belgium : two countries lacking a culture for customer orientation
Feb25

France and Belgium : two countries lacking a culture for customer orientation

In a very inspiring article (in French) Frederic Klotz, former community manager of Rue du Commerce, describes all the problems an e-customer can face in France (don’t hesitate to read the interview Frederic gave us last year). He describes the lack of customer orientation in French firms and suggests that French customers are the most badly treated. Frederic, believe it or not, France is not a unique example of a country lacking service culture and drive for...

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What are the main reasons to create a company?
Oct27

What are the main reasons to create a company?

After the post we published 2 weeks ago on why companies fail, another interesting piece of statistics published by the French National Institute for Statistics (INSEE) regards the motivations of people to start their company and how these motivations have evolved since 2006. You’ll find the complete table below (we did the translations ourselves given that those interesting statistics are unfortunately only available in French). There are a few interesting insights out of this survey.  ...

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“Les Causses”, an example of successful retail concept
Jan09

“Les Causses”, an example of successful retail concept

Sometimes I feel fortunate. I do a wonderful job, have a lot of wonderful clients, advise a lot of very different businesses. And on top of that I meet inspiring entrepreneurs when going on market research tours. The story of Alexis Roux de Bezieux During our last tour in Paris I met with Alexis Roux de Bezieux who launched “Les Causses” a tiny upscale proximity store selling food and drinks. Alexis was kind enough to give...

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Do you want to do business or not?

This post is a little be off-topic but it’s a kind of therapy for me. Writing is good for the peace of mind, isn’t it ? Over the last few weeks I’ve been disappointed several times by potential suppliers and partners who have shown themselves non-responsive and far from what one could call “customer oriented”.   Let’s start first with a little bit of background. We are constantly dealing with a dozen of customer projects and...

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Sabine Laruelle, Belgian ministry of SMEs, on the importance of entrepreneurship
Dec21

Sabine Laruelle, Belgian ministry of SMEs, on the importance of entrepreneurship

I was listening on Dec. 13th to an interview of Sabine Laruelle, the Belgian Ministry in charge of SMEs, on a local Belgian radio (Twizz). In a crisis context like the one we are currently going through, it is perfectly understandable that the attention of the States focuses on entrepreneurs. For instance Bruno Wattenbergh, the Managing Director of the Brussels Enterprise Agency, was dealing the other day on RTL with the powerty problems 15% of the...

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A few key points from RENT conference (#rentconference) introductory speech
Dec14

A few key points from RENT conference (#rentconference) introductory speech

The RENT conference started in Bodo (Norway) with a panelist discussion on entrepreneurship and more precisely on the role of entrepreneurship in the current crisis situation that the world is going through. I don’t want to sum up the whole discussion. Rather I’d like to stress a few striking facts or figures mentioned by the speakers. Professor Sarah Carter mentioned that 6 sectors were identified in Scotland as promising for the future of the economy. Those...

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Impediments in business transfers (#rentconference)

Yvonne Slots and Loek Swelsen presented at the RENT XXV conference in Bodo, Norway, a piece of research on business transfers. Their research was conducted in the region of Parkstad, The Netherlands, at the borders with Germany (Aachen) and Belgium. This region is characterized by an important number of closed businesses, so Yvonne Slots in her introduction. The two researchers at the Hogeschool Zuid studied in particular the bottlenecks in the transfer of soon-to-be-transfered businesses, owned...

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Bankruptcies vs. business creations
Oct05

Bankruptcies vs. business creations

During my latest weekly session at the Brussels Agency for Enterprises (BEA) I mentioned the record level of bankruptcies in Belgium. Since January 2008 the number of bankruptcies has increased by 35% as readers of this blog may have already read. One of the candidates entrepreneurs objected that the increase number of bankruptcies was the consequence of a proportional increase of firms’ creations. I wanted to verify by myself and search the info on StatBel. To...

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Entrepreneurs and black money
Jul13

Entrepreneurs and black money

Since IntoTheMinds has started giving trainings on market research at The Brussels Enterprises Agency, one remark is coming over and over again. We explain to future entrepreneurs that it’s useful to have a look at competitors’ balance sheets and analyze the figures. If you pick the right competitors (in terms of size for instance) you’ll get a good comparison basis which will allow you to judge whether the industry you want to do business in is...

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Cerdan Heritage: a very professional SME
Feb04

Cerdan Heritage: a very professional SME

Generally I’m not easily convinced by new businesses and I rarely get enthusiastic about a young SME. Well, I think I must make an exception. I was in Paris this week where I met up with Alban Cordier who co-founded Cerdan Heritage with Nicolas Cerdan, Marcel Cerdan’s grandson. Marcel Cerdan was probably one of the first sportsman (with René Lacoste) to use his name as a brand on clothes. Nicolas discovered this pretty unknown aspect of...

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It’s never too soon to prepare the sale of your company
Dec06

It’s never too soon to prepare the sale of your company

I was visiting a client in the south of France last month and on my way back, in the plane, I was seating (as it is too rarely the case) next to a very sympathetic passenger who was willing to chat a little bit. I had a wonderful trip back to Belgium discussing some business-related issues with this entrepreneur who was thinking about selling his company. The company was apparently in good shape, made good profits...

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Effectuation and causation
Nov17

Effectuation and causation

I already used several times in this blog the words “effectuation” and “causation”. Those processes are becoming increasingly important in entrepreneurship research and in particular in the attempt to understand how companies in general, and SME’s in particular, innovate. To sum-up the idea behind causation, let’s say that the goal is set first and the means to achieve this goal defined afterwards. At the opposite, effectuation assumes that a limited set of means is available and...

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Interview with Marc Alagem, CEO of Freedelity
Oct11

Interview with Marc Alagem, CEO of Freedelity

Freedelity is a company established in Brussels and which got pretty much press coverage this summer. Freedelity launched a service based on the electronic ID card used in Belgium; namely, Freedelity proposes to use the ID card as a loyalty card. Advantages are obvious: no need to loose time filling in a questionnaire, the data being automatically retrieved from the chip on the ID card no need to have a loyalty card for the shops participating...

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Why sme’s go bankrupt
Sep29

Why sme’s go bankrupt

Why SME’s go bankrupt is a topic that fosters a lot of myths. I attended last week a workgroup at the University of Liege (Belgium) organized by entrepreneurship researchers from Aachen, Maastricht, Eindhoven, Hasselt (B) and Liege (B). Bankruptcies were discussed based on real, tangible data. The discussions were for some of them pretty technical and academic by nature but one of them deserves to be know from a larger audience. It is the work of...

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