Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
It’s getting harder and harder to produce ideas
Feb16

It’s getting harder and harder to produce ideas

Scientific research shows that researchers in computer science, agriculture, and medicine are becoming less and less efficient

Read More
Electric vehicles: Too Many Variations in Charging Prices
Sep06

Electric vehicles: Too Many Variations in Charging Prices

Research into charging prices for electric vehicles via the Chargemap platform reveals incomprehensible differences between operators and countries. Differences of 1 to 9 are highlighted, as well as billing models that make driving in electric mode unprofitable in 32.6% of cases compared to gasoline.

Read More
Heatwave: what effects on development and Europe?
Aug21

Heatwave: what effects on development and Europe?

The economic impact of the heatwave has been estimated at 0.6 points of GDP. The effects vary from country to country, and Europe is particularly hard hit. This article also looks at possible solutions for companies and proposes a medium- and long-term analysis of the effects on regions affected by the heatwave. Dubai is an example of an area that has implemented strategies to remain competitive despite the heatwave.

Read More
Why and how to become a digital nomad?
Sep16

Why and how to become a digital nomad?

Becoming a Digital Nomad was one of the great aspirations of the confined workers during Covid. Few, however, have dared to take the plunge. Indeed, digital nomadism implies a renunciation of a geographical anchorage and reorganizing one’s personal and professional life. In this article, we share the testimony and experience of a real digital nomad. Olivier Caeymaex has taken the plunge and now lives in a mobile home. For us, he goes back over the practical...

Read More
Shrinkflation: the new commercial strategy of brands to increase prices
Sep13

Shrinkflation: the new commercial strategy of brands to increase prices

In this time of record inflation, you may have noticed something strange while shopping. After scanning the labels on the shelves, you noticed a change in the price and size of the products. In this case, prices are going up, but quantities are going down. This pricing technique, used by brands such as Lindt or Kiri, is called shrinkflation. The practice is denounced by several consumer protection associations, such as foodwatch France or Codacons. Many actors in the...

Read More
After COVID-19: Working from home is a danger to innovation
Jun22

After COVID-19: Working from home is a danger to innovation

Working from home became the norm during the COVID crisis. But it doesn’t only have advantages. The transition to 100% homeworking mode, dreamed of by some, would be a disaster for innovation. If you only have 30 seconds The concentration of individuals in one place is correlated with the capacity for creation and innovation. Informal contacts are essential to build the capacity to recombine information and lead to innovation. Teleworking prevents informal contacts and slows down...

Read More
Market research: visualizing the shadow economy
Jun03

Market research: visualizing the shadow economy

In light of our recent post on credit card ownership, we used once again Tableau to explore data related this time to analyse and visualize the shadow economy. The shadow economy is the part of the economy that runs “off the records”. From a fiscal viewpoint the shadow economy can be defined as all the activities that evade taxation; in other words all activities for which taxes should be paid and aren’t. Assessing the level of...

Read More
Is Germany an ecosystem for SMEs ?
Apr25

Is Germany an ecosystem for SMEs ?

In a recent column published in Le Figaro, Jean-Pierre Robin echoed a column by 2008 Nobel Prize of Economy Paul Krugman in the New-York Times. In his article Krugman was dealing with Apple’s industrial model, based on outsourcing. At the opposite of ventures creating wealth through jobs in their own country, Apple has based its strategy on outsourcing in China. It has actually created far more jobs in China than in the US, which seems logical...

Read More