I tested the Fiat Metaverse Store
I never really believed in the advent of the metaverse. I always thought it was a gimmick. So, when I heard about Fiat’s metaverse (the “Fiat Metaverse Store”), I wanted to try it. It’s a virtual environment where you can interact live with a sales advisor (a “product genius”). Augmented reality is used to show you the car from every angle. The interactions organized through the Fiat Metaverse Store last 40 minutes, and the decision-making process takes an average of...
New car market: analysis and origin of an unprecedented crisis
The new car market is in crisis. Sales fell further in 2021, and the decline is as much as 25% compared to 2019. The automotive sector is one of the only sectors that has not benefited from the post-COVID economic recovery. Four factors explain this unprecedented situation. Their analysis will show how they are linked and the vicious circle they feed. We will also look to the future to decode the prospects for this market by 2023. If you only have...
![The phenomenon of “continuation cars” [Marketing analysis]](https://www.intotheminds.com/blog/app/uploads/aston-martin-db5-goldfinger-continuation-car-240x240.jpg)
The phenomenon of “continuation cars” [Marketing analysis]
In a minimal series, Jaguar has just announced the rebirth of one of its flagship models: The Jaguar C-Type. This ultra-exclusive production of an old model is nothing new in the automotive sector. We look at the phenomenon of “continuation cars” in this article between nostalgia and the satisfaction of niche customers. We first explain what they are and where they come from before looking at these extraordinary cars’ marketing and branding aspects. Finally, we give multiple examples of the most famous continuation cars (Aston...
Cars will be the next theatres: the upcoming media revolution
How will media entertainment look like in 10 years from now ? How will autonomous vehicles transform our in-car experience and drive our need for media entertainment ? I attended a presentation given by Michael Zink, a Vice President at Warner Bros, that provided an outstanding overview of some disruptive concepts that may become reality in the future. In particular I was very interested (and somewhat puzzled) by the perspectives given of the in-car experience. In...
Audi e-tron : a track to test it at Munich airport
The new Audi e-tron is the first 100% electric SUV of the Ingolstadt-based brand. It’s quite unique and competes head-to-head with the new Jaguar i-Pace (which just got the prize of Car of the Year 2019). Audi promoted its new vehicle in a very clever and spectacular way at the Munich airport. While on business trip in Bavaria I was pleased to discover a temporary installation outside the airport terminal. Audi had installed a sort of...
Market research : how do sales of electric vehicles in Europe look like?
The European Automobile Manufacturers Association (ACEA) released recently an interactive maps that presents the state of the market for electric vehicles in the European Union. The figures presented refer to Electric-Chargeable Vehicles (ECV’s) sold in Europe in 2016. The numbers remain fairly low, even negligible in most countries. Yet there are some striking differences from one country to the other. The TOP 3 countries with the highest share of electric cars are Norway with a whooping 29%...
Augmented Reality used at BMW flagship store. Guess for what …
BMW has opened a while ago a flagship store in Brussels which welcomes some top-notch models as well as temporary exhibitions. Currently it hosts an exhibition dedicated to the i8 electric car on the first floor. On the second floor some more “regular” models are exhibited along with a range of interaction devices. Among them a very interesting (and quite entertaining) augmented reality device. Get into the engine The augmented reality device is located just between the M3...
Low-cost and high-profits: business models reshaped
In times of economic crisis it is well known that price sensitivity increases. One visible consequence is that low-cost business models like Ryanair, Aldi, Colruyt, Ikea and the like are doing very well. They outperform actually older players and you just have to look at European airlines to feel the disruptive power of low-cost players. The airline industry is further consolidating like never before; I dare to say that even the consolidation of US airlines is...
![The phenomenon of “continuation cars” [Marketing analysis]](https://www.intotheminds.com/blog/app/uploads/aston-martin-db5-goldfinger-continuation-car-60x60.jpg)
