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Nudge strategies : 5 variants of the Amsterdam urinals

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It is usually considered that the interest for nudge strategies really took off when the case of the Amsterdam Schipool airport urinals became known.
If you don’t know the story of these special toilets, it goes like this. A man by the name of Aad Kieboom is believed to have introduced the idea of having a fly printed on the urinals as early as the 1990’s.
The fly serves the purpose of a target that men unconsciously try to reach with their pee, hence reducing the usual cleaning costs (men seem indeed not pay particular attention to peeing IN the toilet).
The fly works well because that’s a target you’re likely to want to pee on, nudge specialists say.
Yet, in the meantime, many other variants of the fly-engraved urinals have emerged which I took please to see through the internet.

 

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Author: Pierre-Nicolas Schwab

Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

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