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How to do market research? Phase 3: choosing the right market research methods

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How to do market research? In our online guide to market research we divided our methodology into 7 phases. After having dealt with phases 1 and 2 in previous articles, the time has come to chose the right market research methods, which is the aim of phase 3.
If you believe that market research = online survey, you better make sure you read today’s article because you may be surprised.

ACCESS PHASE 3 OF OUR ONLINE MARKET RESEARCH GUIDE

There are many market research methods

Market research methods are myriad : qualitative techniques, quantitative techniques, competition analysis, PESTEL analysis, … you name it. The real difficulty is to assemble them together in the right order to progress in your knowledge of the market and the customers you want to conquer.

Biggest mistake you can make = do only an online survey

This is the biggest mistake one can make : only do an online survey (especially if it’s sent our to your friends or relatives). The reason why we encounter that mistake so often is that no one wants to really make the effort to do market research right. People prefer to use shortcuts, get quick but bad answers rather than really put time into getting their market research right.

Choosing the right market research methods depends on your very situation

Not everyone needs to follow the whole 7-step methodology we’ve developed. Depending on your very situation you may want to jump directly to a later phase or focus only on a few market research techniques to get the answers you need. In our online guide we’ve prepared a table with a dozen different situations we’ve encountered over the years and our recommendation in terms of methods to choose.
Your very own situation is probably among those. If not, drop us a line and we’ll be happy to complete our guide and provide you free-of-charge with advice.

As usual we welcome comments, suggestions and critics at the bottom of this page on Facebook, Twitter and Linkedin.

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Author: Pierre-Nicolas Schwab

Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

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