8 January 2016 112 words, 1 min. read

Heineken beer pump LeSub spotted in … Madrid

By Pierre-Nicolas Schwab PhD in marketing, director of IntoTheMinds
Last year we reported about the superb popup store Heineken opened in Paris : the Substore. Although we were told the beer pump “Le Sub” were available physically only in the Substore from Nov 20 until Dec 20, 2015, we surprisingly spotted […]

Last year we reported about the superb popup store Heineken opened in Paris : the Substore.

Although we were told the beer pump “Le Sub” were available physically only in the Substore from Nov 20 until Dec 20, 2015, we surprisingly spotted a few exemplars … in Madrid.

It was completely unexpected for us to find this novelty there; even more surprising was the fact that those machines were displayed among clothes and other objects in trendy store, whose core business was definitely not beer. We are not even sure the machines were for sale as no price tags was to be seen.

What about you ? Would you buy and use such a machine ?



Posted in Innovation, Marketing, Misc..

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