Mini-com Course N°12: Nothing is more complicated or important than communication.
During the whole period of lockdown, the philosopher and communicator Emmanuel Tourpe kindly shared with us his ” mini-com-courses ” on this blog. Here we are today, with this 12th opus, at the end of this series. Emmanuel’s words have allowed us to discover the specificities of visual and oral communication, the lies of communication, tips for communicating better or the dynamics of crowd manipulation. I can only incline in front of so much knowledge and thank Emmanuel for his generosity. Mini-com...
Mini-com course N°11: Healing communication: when every word becomes hurtful
Philosopher and communication professor Emmanuel Tourpe launched the mini-com’ courses on his Facebook feed during the lockdown. Initially intended for a limited circle, these mini-com’ courses seemed to have their place on the web, for everyone to enjoy. This is now done, and we thank Emmanuel for allowing us to reproduce his texts. Mini-com course N°11 Healing communication: when every word becomes hurtful Many of you read other people’s posts on Facebook without publishing or...
Mini-com course n°10: Influencers and the Laws of Imitation by Gabriel Tarde
In this mini-com course n°10, Emmanuel Tourpe tackles the phenomenon of influencers using the theories of Gabriel Tarde. This com’ course will also be an opportunity to talk about the construction of communication and in particular, its polymorphism. Communication is innovation, and as such, it is based on what others have said by recombining their words and thoughts. We come back here to the very nature of innovation, which is ultimately only a remix, to use...
Mini-com course N°9: Shared humour… the exchange of laughter
In this 9th episode of the mini-com course series, Emmanuel Tourpe treats us to an analysis of the function of laughter in communication. This analysis calls, of course on the work of Bergson that Emmanuel has the gift to make available to everyone. Mini-com course N°9 Shared humour… the exchange of laughter Why is laughter communicative – like boredom, for that matter? Everybody has seen the Name of the Rose – and knows the secret behind...
Mini-com course n°8 : why we love shows on Netflix
In this ” mini-com course “, Emmanuel Tourpe takes us on a demonstration about why we consume television. In addition to being a well-known thinker, Emmanuel Tourpe is also Arte’s programme director, so he has full authority to decode our consumption habits. This 8th opus of the ” mini-com courses ” was initially published by Emmanuel on his Facebook page, and is now brought to everyone’s attention on this blog with his kind permission. Mini-com course...
Mini-com course #7: visual and oral communication
For the past few weeks, we have become accustomed to opening this blog with an exceptional author. Emmanuel Tourpe, professor of communication and philosophy and director of programming at ARTE, enchants us with his ” mini-com courses ” in which he brilliantly synthesises his knowledge. In the ” mini-com course ” n°7, Emmanuel treats us to a text that takes us back to our sterile habits: worship of the image, cult of the superficial. He also...
Mini-com course #6: to communicate is to LIE
For several weeks now, we have had the pleasure of having Emmanuel Tourpe give us a reduced-format lecture on communication. Emmanuel has been kind enough to bring his “mini-com courses” from his Facebook feed to our blog so that they can benefit as many people as possible. Because these mini-courses synthesise a complex subject brilliantly and funnily, so, don’t miss anything and be sure to check out the previous mini-courses: #1, #2, #3, #4, #5. Mini-com...
Mini-com course n°5 : The top 3 things for a better communication
“The mini-com classes” were started by Dr Emmanuel Tourpe on his Facebook feed during the coronavirus crisis. His publications met with an inevitable success (dare I say virality?) which led me to propose him the project to make them available to all on our blog. Thanks to him for accepting. Let’s remind you that Emmanuel, as well as being a renowned academic, is also Arte’s director of programming. An exceptional man, wearing several hats, one might...
Mini-com course n°4 : manipulating without convincing
As of last week, we have been publishing Dr Emmanuel Tourpe‘s ” Mini-com courses ” twice a week. The confinement due to the coronavirus has at least had the merit of giving Emmanuel the idea to write these mini-courses that he first published on Facebook. The quality of the explanations called for a wider distribution of his thoughts. We would like to thank him for agreeing to publish his “mini-com courses” on our blog. Don’t forget...
Mini-com course #3 : mass communication and manipulation
The series ” Mini-com courses ” was born from the fertile imagination of my friend Emmanuel Tourpe during the coronavirus crisis. Emmanuel is a well-known professor of communication and philosophy; he is also the director of programming at ARTE (hence the reference to this channel in his text). His com mini-courses, originally published on his Facebook profile, deserved to be shared with as many people as possible. I thank him for agreeing to have them posted...
mini-com course #2 : Convince without manipulating
This series ” The mini-com courses ” was born in the mind of my friend Emmanuel Tourpe during the period of confinement following the coronavirus pandemic. Emmanuel, being a renowned professor of communication and philosophy, is also the director of programming at ARTE, the Franco-German television channel. Initially published on his Facebook feed, these “mini com-courses” as he called them, deserved more significant exposure. Limited to Facebook, they were like many gems hidden at the bottom...
Interview of Prof. Damien Ernst on the evolution of the Coronavirus crisis
Prof. Damien Ernst is a respected scientific authority in his chosen field (energy), but his vision on the Coronavirus crisis is astonishingly lucid. For weeks he has been continuously alerting the authorities to the consequences of this unprecedented crisis and the urgency of the situation. Today, everything he predicted about the Coronavirus crisis has come true. What can we expect in the coming weeks and months? That’s what I wanted to know when I interviewed him...
The feminisation of street names: useful debate or a political artifice?
On 5 March 2020, the Secretary of State for Economic Transition in Brussels, Barbara Trachte, published on her LinkedIn account an interactive map of the street names of the Belgian capital. The data reveals that only 6.1% of the streets in the Belgian capital are named after women. It was learned at the same time that an ordinance was being prepared to facilitate the feminisation of street names through popular participation. The first case of use...
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[Podcast] How to Disrupt a Market: The Pipplet Example
Radical innovation, disruption as we say in English, is the absolute Holy Grail for all entrepreneurs. It is the promise (or at least the hope) of a breakthrough entry into the market and the capture of maximum value. The phenomenon of disruptive innovation has been studied by Clayton Christensen (Harvard University), who showed that companies that came up with such products won the day and made the dinosaurs disappear from the market. That’s what we wish...
![[Podcast] 30 years of advertising history with Bruno Liesse](https://www.intotheminds.com/blog/app/uploads/man_writing_advertising_on_a_book-240x240.jpg)
[Podcast] 30 years of advertising history with Bruno Liesse
In this podcast, we continue our musings on advertising in general and digital advertising in particular (if you haven’t listened to it yet, we also recommend our podcast with Paul Lee, Director of Media & Telecom Research at Deloitte). For this podcast, we have invited a media and advertising specialist in the person of Bruno Liesse. His 30 years of expertise in the field give us a comprehensive look at developments in the industry. Together with...
Market research: how to conduct a qualitative interview?
At IntoTheMinds, we place particular importance on the development of qualitative interviews, whether face-to-face interviews or focus groups. They are part of the keys necessary for a complete market research study. Of course, they must be part of an overall methodology (you will find the details of this approach in our market research guide) and meticulously prepared through desk research. This qualitative phase is essential for the development of a quality quantitative questionnaire. Summary Introduction: The...
SEO: 8 outstanding article designs to boost your blog performance
Choosing a good article design is essential for a good SEO: The longer the time spent on the website, the lower the rebound rate, the higher the satisfaction. We have analysed eight designs that stand out and deliver all the best practices to make your website a model of its kind. Detailed explanations in this guide that will inspire you and complete our post on updating old articles. Summary Why good article design is essential for...
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SEO: why update your old content [advice from an experienced blogger]
it is clear that from the outside one might have the impression that we are publishing less at the moment. It’s just an illusion. I am leading a campaign of rewriting and major updating to further improve our SEO. This has led me to write a few thousand words in a few days. So that inevitably leaves a little less time to write new blog articles, but it’s just as important for SEO. I will try...
IKEA : recommending products with convolutional network
In the industry session on day 1 of the RecSys 2019 conference in Copengahen, Sandhya Sachidanandan presented her joint work with Richard Luong and Emil Joergensen on recommending products online at IKEA. The idea of the work was to extract product associations using Convolutional Neural Networks (CNN), and use these associations to suggest relevant product recommendations. In other words, a picture served as basis to run a CNN, and detect objects that appeared together. Since the pictures used...
SEO and inbound marketing: a look back at our first video shooting
Thirteen years after the creation of this blog, two years after the launch of our market research method, last weekend, we concretised a project that we had been preparing for many months. Thanks to our latest recruit, Rebecca, we filmed our first videos and this experience was enriching. I want to share this experience with you in this article, by first placing the project in a broader SEO context. SEO and inbound marketing, the purpose of...
Here’s how those 3 artists fueled their creativity
The process of creation is mysterious. The innovation process is equally so. Even if processes (Design Thinking, for example) try to channel and promote innovation, it is in the field in which creation is central: Art. The act of creation, this mysterious genesis of the Idea, has always fascinated me. As I explained in an article published this year, I firmly believe that the original act of creation is man’s own; this ability to innovate beyond...
In search of Carlo Crivelli in the Marche region (Italy)
For once, I would like to share with you something other than marketing and Big Data. In the same way that I have shared my adventures in Iceland, this year I opted for a cultural holiday with my family. And what could be more complicated than to interest a 9-year-old child in Art in general and painting in particular? It was, therefore, necessary to deceive to combine the interests of the adults and children. It was...
Market research: How to carry out desk research
You are managing or creating a company, and you are asking yourself questions about the strategy to adopt to approach the market as effectively as possible. Market research is the ideal way to answer your questions. But where do you start? Perhaps you are asking yourself one of the following questions: “Which offer should I put on the market to satisfy my customers? What is the best distribution channel through which to reach them? How to...
Major Retail Outlets in City Centres
After many years of focusing on opening stores on the outskirts of major cities, Ikea opened this week in Paris, on May 6, 2019, 23 Boulevard de la Madeleine in the 1st arrondissement, its first retail outlet adapted to city centres. Summary Ikea in the city centre Retail outlets located far from the outskirts of the city What are the main advantages? Ikea relocates to the city centres This unique concept launched by Ikea is similar...
Qualitative studies: The Critical Incident Technique
After having explained how open-ended and closed-ended questions work and the contexts in which they are applied, we return in this article to the Critical Incident Technique as part of market research, using the Sage Encyclopedia on methods for qualitative research. Summary Background information Developments in the method 5 steps to follow Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our Terms of use and...
Music streaming: the primary source of income for the music industries
While the sales physical formats are suffering, the SNEP (National Union of Phonographic Publishing) report reveals that only the sales of vinyl’s are on the rise in France, attracting consumers to their vintage and authentic side. More and more music lovers are using digital platforms such as music streaming platforms to listen to their favourite artists and music while discovering new musical creations. Summary What is Music Streaming? From the United States to Europe Which developments...
How to turn a crazy idea into reality: Savour Histoires de Gourmets, our interview with Jérôme Fourest
After having analysed the creation of the Savour Histoires de Gourmets boutique in Vichy, a shop resulting from the association of 3 French brands (Comtesse du Barry, Nicolas, De Neuville), we interviewed Jérôme Fourest, General Manager at Comtesse du Barry, in order to shed light on the ins and outs of this project. Summary A ‘crazy’ idea The correlation of points in common Why Vichy? Marketing strategy The future and key figures A ‘crazy’ idea Several...
10753 views on Linkedin : how much traffic on our website ?
I’m about to bust a myth : popularity on social media is not the key to drive traffic to your website. As you probably know I’ve been blogging for 12 years and have published some 3500 articles so far. Some are short, some are longer, some are very long (apparently it’s good for SEO) but as a rule I always try to pack as much value as possible for my readers. Today I’d like to tell...
Artificial intelligence: partner or substitute for the performing arts?
Many platforms already use artificial intelligence to make personalised recommendations to their users – such as Netflix, Spotify, or the start-up Le Styliste recently discussed on this blog. Today, however, AIs are no longer merely analysing and suggesting but are also used to create and assist in the creation of artistic content. After having dealt with the superiority of artificial intelligence over man in games, in this article, we will look at the advances made in...
Retail marketing strategy: Nicolas, Comtesse du Barry and de Neuville join forces
In the age of the digitalisation of markets, many consumers are turning to e-commerce, sometimes undermining local shops, which are particularly affected by the phenomenon of showrooming. In response, retailers are increasingly redesigning their marketing strategy to maintain their share of the market. In this article, we review the opening of the ‘Savour Histoires de Gourmets’Â concept store in Vichy at the end of 2018, the partnership between the Comtesse du Barry, de Neuville and Nicolas brands....
What are the habits related to money withdrawals in Europe?
Withdrawals of money from ATMs are, for many Europeans, the most efficient way to obtain cash. Recent events with the Bpost Bank in Belgium prove that consumers are very attached to their money habits. This article aims to understand the differences in money withdrawals across Europe and continues the report that we have written on payment methods in the countries of the European Union. Summary The Connection to Cash The Conditions for Cash Withdrawals from ATMs...
Market research: who are the customers of ride-hailing applications?
Travel options are changing, and many American consumers’ habits are also changing. 10 years after the creation of Uber, what is the status of private transport and ride-hailing applications? Who uses this type of application, how and why? In this article, we propose to analyse the evolution of transport applications for private individuals according to their consumers. As most of these applications originate from the United States, the data developed and examined in this article will...
Thoughts on the future: these 3 factors will guarantee your employability
At the end of 2018, I have taken the time to rest my mind and contemplate what 2019 and the following years will hold. The Christmas period now seems to be the only annual reprieve to do a little forward-thinking, to reflect and consider the future; the future of the markets and that of businesses of course, but also that of those who make up this commercial ecosystem whose foundations seem to me, to be increasingly...
Customer experience: this restaurant offers a digital detox
During a dinner with a customer, I witnessed an unusual but nowadays widespread scene. A couple, sitting a few tables away from us, spent their evening on the phone. Even though they were sitting opposite each other, the conversation only took place via their smartphones. An unfortunate time, when nothing is shared, except for his or her solitude. The smartphone becomes a mediator, the digital reflection of a very real solitude. What a paradox in our...
Exhibition: Canaletto was a marketing genius
After a very tough first part of the year and countless new market research projects, it was time to break off. Usually I go on some remote place with my family and use my free time to read books (something that I must confess I’m increasingly unable to do throughout the year). This year however I was very exhausted, physically and mentally, and needed to relax and do nothing. I found some energy back in contemplation....
This artist uses market research techniques for a stunning visual result
While on business trip in Glasgow a few weeks ago (for the EMAC marketing conference), I visited the Glasgow Museum of Modern Art and discovered the Mitch Miller’s work. Mitch Miller is a Glasgow-based artist who has invented the concept of dialectograms, which he describes as follows : Take a dash of cartography, a pinch of architecture and a fair bit of ethnography and you have the dialectogram, graphic art that depicts place from the ground...
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