Marketing, customer satisfaction and loyalty
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Face recognition algorithms are biases towards black people and women
Apr17

Face recognition algorithms are biases towards black people and women

Joy Buolamwini, a MIT PhD candidate, presented her research at the inaugural FAT Conference in New-York. She had previously given a TED talk and been invited to the White House to present her work on algorithmic fairness. In the paper she presented at the FAT conference Joy showed how face recognition algorithms can be biased towards certain segment of the population and in fact lead to discrimination.   Here are the 2 main...

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The history of media resistance : from printing to social media through TV and radio
Feb05

The history of media resistance : from printing to social media through TV and radio

Throughout history people have shown remarkable resistance to new forms of media, be it books, cinema, radio, TV or Internet. Today social media addiction leads to a new form of resistance. A new book by Trine Syvertsen sums up remarkably the history of media resistance. The electronic version of the book is free and can be downloaded here. Here are some highlights from the book followed by thoughts on the evolution of media...

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Market research combines Big Data and qualitative techniques .. 120 years ago
Jan22

Market research combines Big Data and qualitative techniques .. 120 years ago

Visualizing data has become a standard task and one essential component of data science today. But, haven’t we forgotten how lucky we are to have all that data available and to be able to use it for various purposes ?   An early example of Big Data and visualisation project One of the most stunning visualization projects I’ve come to know was initiated more than a century ago by Charles Booth, a Liverpool-born...

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If you are addicted to your social media, it’s because you suffer of FOMO
Jan19

If you are addicted to your social media, it’s because you suffer of FOMO

A recent research (Blackwell et al. 2017) has investigated the antecedents of social media addiction. In other words, what makes us look at Facebook, Linkedin, Twitter dozens of times every single day. Five variables were tested : age, extraversion, neuroticism, avoidance, anxiety, and Fear of Missing Out (FoMO). The results, published in the per-reviewed journal “Personality and Individual Differences” show that only fear...

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Marketing research reveals free apps are bad for business
Dec11

Marketing research reveals free apps are bad for business

A recent marketing research published in the Journal of Marketing reveals that offering a free version of an app reduces the speed of adoption of the paying version of the same app. In other words, you will reduce the odds of selling your mobile app if you propose a free version. This is especially true for hedonic apps (gaming, fun), the study reveals. This study was carried out on the basis of 12315 apps covering a 3-year period of...

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Consumer behavior : why do we leave online reviews?
Sep14

Consumer behavior : why do we leave online reviews?

On the occasion of the RecSys 2017 conference I was fortunate to attend Prof. Lowenstein‘s inaugural talk that offered an inspiring overview of behavioral economics applied to recommendation systems. In particular Prof. Lowenstein explored the psychology of information sharing which is crucial in data science because it relies so heavily on users’ ratings (explicit feedback) to produce predictions.   The talk by...

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Market research : evolution of food purchasing behaviors on the French market
Aug28

Market research : evolution of food purchasing behaviors on the French market

Every 7 years French institue Anses releases a major study on the evolution of nutrition and food/drink habits on the French market. We reviewed their latest 2017 report (2014-2015 study) and have compiled some insights we found particularly interesting in the framework of our market research projects. Interesting general conclusions transformed food is consumed more and more through all segments of the population compared to the...

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RecSys 2017 conference on algorithmic recommendation has started
Aug27

RecSys 2017 conference on algorithmic recommendation has started

I’m on my way to the RecSys 2017 conference, a conference opened to academic researchers and practitioners working on algorithmic recommendations. Such algorithms are widely used on websites to help users find they way and get a better user experience. Search engines are actually very complex recommendation engines that help you find the right content depending on where you are located, what you have liked before. We have...

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Airlines loyalty programs : different countries, different benefits
Jun28

Airlines loyalty programs : different countries, different benefits

Loyalty cards have been an important innovation when it comes to increase customer loyalty. It ll started with American Airlines and the least we can say is that the airline industry is the one which has probably pushed the concept the farest. The concept of “miles” has become synonym of loyalty. Collecting miles was once limited to airlines tickets but has in the meantime extended to other purchases too. For instance,...

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Facebook doesn’t tell you really why you get targeted advertising
Jun19

Facebook doesn’t tell you really why you get targeted advertising

In the data world, the topics of transparency, privacy and ethics are more and more discussed. As we predicted a year ago, this may well be the next revolution in data science. We ran an experiment to understand the level of information Facebook users get on targeted advertising. Data literacy is essential Educating people on the role of data in their lives is essential. We see too many companies which revamp their terms and...

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