Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
If you are addicted to your social media, it’s because you suffer of FOMO
Jan19

If you are addicted to your social media, it’s because you suffer of FOMO

A recent research (Blackwell et al. 2017) has investigated the antecedents of social media addiction. In other words, what makes us look at Facebook, Linkedin, Twitter dozens of times every single day. Five variables were tested : age, extraversion, neuroticism, avoidance, anxiety, and Fear of Missing Out (FoMO). The results, published in the per-reviewed journal “Personality and Individual Differences” show that only fear...

Read More
Marketing research reveals free apps are bad for business
Dec11

Marketing research reveals free apps are bad for business

A recent marketing research published in the Journal of Marketing reveals that offering a free version of an app reduces the speed of adoption of the paying version of the same app. In other words, you will reduce the odds of selling your mobile app if you propose a free version. This is especially true for hedonic apps (gaming, fun), the study reveals. This study was carried out on the basis of 12315 apps covering a 3-year period of...

Read More
Consumer behavior : why do we leave online reviews?
Sep14

Consumer behavior : why do we leave online reviews?

On the occasion of the RecSys 2017 conference I was fortunate to attend Prof. Lowenstein‘s inaugural talk that offered an inspiring overview of behavioral economics applied to recommendation systems. In particular Prof. Lowenstein explored the psychology of information sharing which is crucial in data science because it relies so heavily on users’ ratings (explicit feedback) to produce predictions.   The talk by...

Read More
Market research : evolution of food purchasing behaviors on the French market
Aug28

Market research : evolution of food purchasing behaviors on the French market

Every 7 years French institue Anses releases a major study on the evolution of nutrition and food/drink habits on the French market. We reviewed their latest 2017 report (2014-2015 study) and have compiled some insights we found particularly interesting in the framework of our market research projects. Interesting general conclusions transformed food is consumed more and more through all segments of the population compared to the...

Read More
RecSys 2017 conference on algorithmic recommendation has started
Aug27

RecSys 2017 conference on algorithmic recommendation has started

I’m on my way to the RecSys 2017 conference, a conference opened to academic researchers and practitioners working on algorithmic recommendations. Such algorithms are widely used on websites to help users find they way and get a better user experience. Search engines are actually very complex recommendation engines that help you find the right content depending on where you are located, what you have liked before. We have...

Read More
Airlines loyalty programs : different countries, different benefits
Jun28

Airlines loyalty programs : different countries, different benefits

Loyalty cards have been an important innovation when it comes to increase customer loyalty. It ll started with American Airlines and the least we can say is that the airline industry is the one which has probably pushed the concept the farest. The concept of “miles” has become synonym of loyalty. Collecting miles was once limited to airlines tickets but has in the meantime extended to other purchases too. For instance,...

Read More
Facebook doesn’t tell you really why you get targeted advertising
Jun19

Facebook doesn’t tell you really why you get targeted advertising

In the data world, the topics of transparency, privacy and ethics are more and more discussed. As we predicted a year ago, this may well be the next revolution in data science. We ran an experiment to understand the level of information Facebook users get on targeted advertising. Data literacy is essential Educating people on the role of data in their lives is essential. We see too many companies which revamp their terms and...

Read More
Ugly vegetables look more natural and give stores a better image
Jun12

Ugly vegetables look more natural and give stores a better image

Consumers perceive “ugly”, misshappen vegetables, as more natural. Moreover communication campaigns promoting these “abnormal” products benefit also the stores , such campaign convey indeed a positive image in the minds of the customers. Those are the results of a study by Mia Birau and Corine Faure (University of Grenoble) which was presented at the latest EMAC 2017 conference in Groningen (The Netherlands)....

Read More
Back from EMAC 2017 conference : what’s hot in marketing research ?
Jun02

Back from EMAC 2017 conference : what’s hot in marketing research ?

Like every year I’ve attened the EMAC conference (this year in Groningen, The Netherlands) and can confirm it’s the right place to be if you want to keep up with the latest research in the marketing field (although this year the AMS conference took place at the same time and all marketing researchers had thus to make a choice between going to The Netherlands and going to California). The EMAC confernce is also the right...

Read More
Complaint handling: shorter response times expected on social media
May04

Complaint handling: shorter response times expected on social media

Consumers are increasingly harnessing the power of social media and using this new channel to communicate with brands. Communicating complaints is no exception to this trend and voicing dissatisfaction seems to shift from traditional channels (phone, email, face-to-face) to social media channels. Few studies exist on those online complaining behaviors and in particular on consumers’ expectations as far as reaction time on...

Read More