Marketing, customer satisfaction and loyalty

Satisfied customers will follow you everywhere

Virtual Reality : Interview of ArtMyn founder, Loic Baboulaz
Mar27

Virtual Reality : Interview of ArtMyn founder, Loic Baboulaz

After a visit at EPFL in Lausanne we discovered the work of ArtMyn, a startup specialising in Virtual Reality applied to Art. We interwied its founder, Loïc Baboulaz, to understand the genesis of ArtMyn and the evolution of the virtual reality market. IntoTheMinds : where does the original idea for ArtMyn come from ? Loic Baboulaz : ARTMYN is born from the academic project called eFacsimile that ran from 2012 to 2015 at the Laboratory...

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Big Data : how to build trust with consumers and keep it
Mar22

Big Data : how to build trust with consumers and keep it

With Big Data the digital tracks we are leaving behind us can be exploited, leading to more personalized relationships but also to more fear and distrust. The feeling of being tracked can break the relationship with the customer. This risk is particularly important in the context of public service organizations for which trust is an essential part of the job. “Building trust” was the topic of the first panel discussion to...

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Good news for customers’ satisfaction : robots will replace humans
Mar16

Good news for customers’ satisfaction : robots will replace humans

We have some good news for you : robots are about to replace humans. People are finally going to be able to focus on what they do best : having relationships with other humans. Artificial intelligence evrywhere : what is left for real people Artificial intelligence is already everywhere. Some people find this alarming. Other find it great. One thing is sure : artificiel intelligence is getting every day more clever. Look for instance...

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Which market research method for a new concept, product or service ?
Mar14

Which market research method for a new concept, product or service ?

Recently I was approach by a large group in the hospitality industry which wanted to conduct a market research for a new concept they had in mind. This hospitality concept had been broadly sketched. What the client wanted was a market research to understand whether its idea could pick up, whether demand existed on the market for this concept. We were surprized to hear what competitors had proposed. Which market research methodology...

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Superlove : a concept store you can’t miss if you are in Copenhagen
Mar10

Superlove : a concept store you can’t miss if you are in Copenhagen

If you are in Copenhagen make sure you pay a visit to Superlove, a concept store located on Nørregade 45. This very nice authentic store is arranged around a wooden mezzanine that gives it a very “lofty” and modern look. The retail is very neatly organized and comprises some very cool items (clothes for women mainly but also objects for the home in the famous danish design). From a retail concept viewpoint, Superlove is...

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The human costs of buying from Deliveroo, UberEats and the like
Mar08

The human costs of buying from Deliveroo, UberEats and the like

Deliveroo communicated that the number of lunch deliveries in Belgium had increased 19 fold ! People start understanding that food delivery is not just a Friday night habit. It can also be experienced during the week and also at lunch. However consumers must understand that their consumption patterns may also have some less positive consequences. Consumers want everything, quickly without extra fee I draw a parallel between the...

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