Marketing, customer satisfaction and loyalty

Satisfied customers will follow you everywhere

market research : how do Europeans pay ?
Dec04

market research : how do Europeans pay ?

My mother-in-law is Italian. She hardly make two payments a year with her credit card. On my way to the University of Mainz a few weeks ago, I met a 64-year old taxi driver of Turkish origin who prouded himself not to have any bank card. I find it fascinating to observe how consumers’ behaviors can vary and have always been fascinated by how cultural aspects affected the way people paid in he European Union. I had the impression...

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Christmas windows : Louis Vuitton’s partnership with Jeff Koons
Dec01

Christmas windows : Louis Vuitton’s partnership with Jeff Koons

If you love luxury you’ve probably heard about the latest limited edition of bags created in partnership with American artist Jeff Koons (we even wrote an article about them that you can read here). To promote those bags the partnership extends also to the store windows. Discover those works of Art (literally) in the pictures below taken in London on New Bond street this week. The products are not embedded in a more...

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Market research : 190000 users surveyed on their connected future
Nov27

Market research : 190000 users surveyed on their connected future

The Mozilla foundation released the results of a worldwide market research on digital lives. The survey was entitled “How connected are you?” and gathered answers from pretty much all countries around the world. You can find the results of the survey here. In today’s post I chose to focus on some particular aspects of it that relate to articles I’ve published over the past weeks. Customers’ expectations...

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Tips and tricks : using observation as a market research tool
Nov24

Tips and tricks : using observation as a market research tool

In our latest article we dealt with an experiment carried out by the Virginia Tech University that used innovative observation techniques to study human behaviors when faced with self-driving cars. Today we want to dig a little bit more on observations as a market research tool and highlight settings where such a technique can be useful. At the end of the article we will also give you 3 useful tips. When to use observation as a market...

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Market research : how to study reactions to autonomous vehicles
Nov22

Market research : how to study reactions to autonomous vehicles

This is one of the most difficult type of projet market research professionals may face: investigate consumers’ behaviors in a situation that doesn’t exist yet. In such situations ethnography (a qualitative market research technique) may be the right methodology to go for. In today’s article we will illustrate how this technique was used in the context of autonomous vehicles. Self-driving car attracts attention in...

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Nudge strategies : 5 variants of the Amsterdam urinals
Nov10

Nudge strategies : 5 variants of the Amsterdam urinals

It is usually considered that the interest for nudge strategies really took off when the case of the Amsterdam Schipool airport urinals became known. If you don’t know the story of these special toilets, it goes like this. A man by the name of Aad Kieboom is believed to have introduced the idea of having a fly printed on the urinals as early as the 1990’s. The fly serves the purpose of a target that men unconsciously try...

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Combining ethnography and Big Data in market research : a real example
Oct25

Combining ethnography and Big Data in market research : a real example

Qualitative research techniques have inherently an ethnographic background that many market research firms tend to ignore. Qualitative techniques are there to help researchers discover what’s going on and build their assumptions. This is exactly what we tried to do when we visited the N5 winebar last month too prepare the launch of the franchise. Observation as a qualitative market research technique The first step we undertook...

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Best wine bar in the world opens franchise
Oct16

Best wine bar in the world opens franchise

Our very first client was Thomas Cabrol, then founder of ProDegustation. We carried out a very complex market research project for him that led to improving dramatically the profitability of ProDegustation. After ProDegustation got sold in 2011 to the Videlot holding (owner among others of Chateau Petrus), Thomas prepared its next venture. He opened in 2013 a wine bar in Toulouse (N5 wine bar) that was voted best wine bar in Europe in...

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A nudge at Brussels airport : WWF Panda wins charity competition
Oct13

A nudge at Brussels airport : WWF Panda wins charity competition

We talked about nudges this week on this blog (see our article on the Icelandic nudge to promote public safety). Today I’d like to give you another insight into behavioral economics and show you how human behavior can be influenced by a picture.   The story of an unexpected nudge Last month I was at Brussels airport and tweeted about something strange I had observed in the arrivals hall : 4 charity boxed one of which...

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When excitement influences consumer behavior
Oct04

When excitement influences consumer behavior

One chapter of the book by Dan Ariely is dedicated to how consumers behave when they are excited. Ariely describes an experiment he did with students whose decisions under sexual excitement were measured and assessed. The conclusions were crystal-clear : excited students were much less able to make appropriate decisions. I experienced this myself with a recent big purchase I made. Those who have followed this blog for a long time know...

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