Marketing, customer satisfaction and loyalty
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Market research: how and why Cognac exports reached all-time high
Oct05

Market research: how and why Cognac exports reached all-time high

The market for Cognac is booming. Never before have so many Cognac bottles been produced and exported. The 200-million-bottle milestone was reached for the first time this year. In today’s article we’d like to deliver you some market research insights that we compiled from different sources, including a quite unusual one: a study by French customs. The latter proves that market research can (and should) be done using...

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Retail: arrange products attractively to make customers buy more
Sep28

Retail: arrange products attractively to make customers buy more

In an earlier article we started dealing with examples of attractive visual displays in the retail industry. We argued that product arrangement influences information processing by customers and in return purchase decisions. Ensuring that products are displayed next to each other in an homogeneous way makes information processing easier for the customer. During our retail tour in Berlin we spotted a few of this well-designed products...

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Customer experience: this Aesop product is a disaster
Sep19

Customer experience: this Aesop product is a disaster

Aesop is a great brand. I respect it a lot and often cite it in example as far as customer experience, branding and retail strategy are concerned (not mentioning their great store designs). Read also: One Day One Idea : Aesop’s technique to get customers in the store But for once I’m disappointed. Very disappointed. I was having lunch in an upscale restaurant in France during my holiday and was shocked to discover one particular...

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Customer experience: is Soho House Berlin the future of concept stores?
Sep17

Customer experience: is Soho House Berlin the future of concept stores?

Soho House is known as a group of private members’ clubs around the world. Of English origins the concept has spread into continental Europe too. Berlin has its Soho Club too and the non-private parts are worth a visit, especially the concept store on the ground floor which is in our opinion a model of what the future of retail will look like. Before we report on our visit there, let’s have a brief introduction on the Soho...

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Renault opens 100% electric vehicles store in Berlin
Sep14

Renault opens 100% electric vehicles store in Berlin

Car manufacturers are betting on alternative energies to sustain their growth. As on our market research revealed, the market for electrical cars is growing at different paces in Europe with Germany being one of the top markets in 2016. Logically manufacturers are trying to communicate more on the advantages of these vehicles and Renault, as market leader for electrical vehicles with a market share of 23.7% in Europe in 2017, opened a...

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Retail innovation: New Era opens new store in Berlin, Germany
Sep07

Retail innovation: New Era opens new store in Berlin, Germany

Opened on 12th July at the corner of Rochstrasse und Münzstrasse in Berlin Mitte’s iconic shopping district, New Era’s newest store is worth a visit if you like innovative retail concepts and are looking to fuel your inspiration. Originally a tightly-knit family business based in Buffalo (NY) New Era is now an international brand that has based its growth on sports heritage. Some New Era stores (like the one in Tokyo,...

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Retail trends: the genesis of a remarkable store in Berlin
Sep05

Retail trends: the genesis of a remarkable store in Berlin

Where to go when you want to detect the latest trends in the retail industry? Berlin is certainly one top-destination, especially the area around the Rosa-Luxemburg-strasse. We already spent quite a lot of time here in the past, reporting on remarkable stores like Type and Hype, Twinkind (which went bankrupt), the second store of Paper and Tea, or Zeit für Brot. In one of the streets of this small area a new store is in the making. We...

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GDPR : I’ve sent 20 requests on 26 May 2018. Here’s what I’ve learned.
Sep03

GDPR : I’ve sent 20 requests on 26 May 2018. Here’s what I’ve learned.

On 26 May 2018 I sent two dozens of requests to various companies to access my data and asked questions on algorithmic treatments, third-party data, … More than 2 months after this first mailshot it’s time to draw the first conclusions. I must say I’m positively surprized by the quality of the answers I got from most companies. Yet it appeared obvious that some companies don’t want to answer your questions and...

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Market research : the evolution of the craft beer industry
Aug29

Market research : the evolution of the craft beer industry

The beer market in booming; perhaps not in quantity but at least in variety. Market research shows indeed uprising trends in all European countries. In today’s article we deliver some intertesting facts and figures for the UK and italian craft beer markets. The UK craft beer market Beer and Brits : that’s a true love story, isn’t it. Visiting pubs after work is a real british tradition and the cement of business...

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Beneteau applied simple market research method to calcule market share
Aug20

Beneteau applied simple market research method to calcule market share

French radio and TV station BFM has a very interesting program that I like to listen to. It’s called BFM strategy and his basically a TV and radio course on business strategy that is given by Xavier Fontanet, former Président of Essilor and visiting professor at HEC business school. Read also: Read our white paper on market research In one of the latest episodes, Fontanet, who was also the COO of French sail and motor boat...

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