Marketing, customer satisfaction and loyalty

Satisfied customers will follow you everywhere

I finally found a useful Virtual Reality (VR) application
Feb27

I finally found a useful Virtual Reality (VR) application

I have often been disappointed by Virtual Reality (VR) applications. Like IoT (Internet of Things) most VR applications add no or little value for the user. There is an entertainment effect but it’s far from sufficient to make you a loyal and recurrent user. On my latest visit to Ecole Polytechnique Federale de Lausanne (EPFL) I had the opportunity to quickly visit the Pierre Soulages exhibition that has held in the Art Lab....

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Influencers of today are radically different from influencers of the past
Feb24

Influencers of today are radically different from influencers of the past

I was watching TV the other day and saw a short report about a gathering of influencers. It was pretty funny to watch. A crowd of youngsters was filmed who tried to explain to the reporter why they were there and what they did for a living. – “I’m an influencer” one teenager said. – “What does it mean ?” the reporter asked – “well, you see, I influence people. I do videos and other...

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GDPR compliance: are your algorithms ethical?
Feb17

GDPR compliance: are your algorithms ethical?

On your journey to GDPR compliance (General Data Protection Regulation) you will certainly need some help and some guidance to do the right things avoid being fined. We all agree, among specialists, that GDPR implementation may be delayed to let companies adapt. Recent market research discussed at CPDP conference revealed indeed that only 4% of companies were currently getting ready for GDPR. This being said, don’t expect...

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Linkedin helps recruiters develop bad practices
Feb15

Linkedin helps recruiters develop bad practices

There’s something I hate about Linkedin. When you are active in a sector where demand exceeds offer, you start getting all kind of bullshit InMail and connection requests from recruiters. I’m in the Big Data consulting business; you can easily imagine what kind of attraction power my Linkedin profile represents for recruiters working on a no-cure-no-pay basis, receiving positions to fulfill from clients and not knowing...

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Emotions detection in advertising: consumers still reluctant to give their data
Feb13

Emotions detection in advertising: consumers still reluctant to give their data

Advertisers have always been among the most creative professionals; not only on the content part but also in their use of the newest technologies to make their advertising messages more efficient. The use of eye-tracking dates back to decades, whereas billboards on streets can nowadays be equipped with technologies (sensors) to interact with pedestrians. M&C Saatchi partnered with Clear Channel and Posterscope to launch an...

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Retail : Garconne et Cherubin offers “Pay-What-You-Want” option
Feb10

Retail : Garconne et Cherubin offers “Pay-What-You-Want” option

“Pay What You Want” is a concept that allows customers to gain control back over the prices they pay. This technique is rather old and academic research dating back to 2009 showed the benefits of that approach. A few concrete examples were noticed here and there, but this marketing strategy remained rare. Firms remain reluctant to let customers decide and fear that this freedom may be misued by customers. In this context...

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